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Key Articles
Elevating the Sentosa visitor experience with Augmented Reality (AR)
Published January 23, 2024
Augmented Reality Experiential Technology Real Axe

Elevating the Sentosa visitor experience with Augmented Reality (AR)

Sentosa's integration of AR is redefining tourism industry and enhancing visitor experience. Check out how Sentosa setting a benchmark for future technological innovations in the travel industry.
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Real Axe Captivates Ngee Ann Poly Open House with Groundbreaking AI-Powered Interactive Experiences
Published January 18, 2024
Artificial Intelligence Experiential Technology Real Axe

Real Axe Captivates Ngee Ann Poly Open House with Groundbreaking AI-Powered Interactive Experiences

Real Axe creates a new era of interactive event experiences with Generative AI Image Transformation & AI Gesture Recognition. Get to know how Ngee Ann Polytechnic integrate AI solution into their event.
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Apple Vision Pro Arrives in February: One Step Closer to the Future of Mixed Reality
Published January 15, 2024
Real Axe Uncategorized

Apple Vision Pro Arrives in February: One Step Closer to the Future of Mixed Reality

The Apple Vision Pro will be released on 2 February, with pre-sales opening on 19 January. It is believed would change the future of mixed reality. Understand how Apple Vision Pro able to elevate the retail marketing landscape.
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 Samsung Galaxy S24 Unleashes the Power of AI
Published January 9, 2024
Real Axe

Samsung Galaxy S24 Unleashes the Power of AI

Samsung Galaxy S24 series is setting a new benchmark in AI integration. Here's how Samsung going all in with AI into their products.
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How is Artificial Intelligence (AI) Reshaping Marketing Campaigns
Published November 10, 2023
Artificial Intelligence Real Axe

How is Artificial Intelligence (AI) Reshaping Marketing Campaigns

Embark on an intriguing journey into the dynamic realm of marketing, where the rise of Artificial Intelligence (AI) is redefining campaigns. Discover a multitude of AI types, including text-to-image and image-to-image generation, the integration of ChatGPT and DALL-E, as well as voice-activated and sound-capturing capabilities. Delve into the diverse and impactful ways AI shapes the marketing landscape, providing a glimpse into the exciting future of consumer engagement.
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H&M’s Orchard Flagship Store: Transforming Retail with AR
Published October 10, 2023
Experiential Technology Real Axe

H&M’s Orchard Flagship Store: Transforming Retail with AR

Prepare to embark on a shopping journey like no other as H&M's Orchard Flagship Store unveils its stunning transformation. With a fresh facelift that seamlessly blends fashion and technology, this iconic retail destination is set to redefine your retail routine. Step into a world where innovation meets style, where augmented reality elevates your shopping experience, and where H&M Home brings fashion to your living spaces.
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Sora: Generate Video from Text Prompt. We Are Amazed by It
NEW
Published February 19, 2024

Sora: Generate Video from Text Prompt. We Are Amazed by It

Sora AI: The Future of Video Generation In an era where the digital landscape is rapidly evolving, the emergence of...
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Mirroring You Into Zootopia Characters at Shanghai Disneyland with Mixed Reality
NEW
Published February 14, 2024

Mirroring You Into Zootopia Characters at Shanghai Disneyland with Mixed Reality

The Magic of Mixed Reality and Zootopia Characters In the realm of marketing and entertainment, the fusion of mixed reality...
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AI/AR Integrated Products/Campaigns on January 2024
NEW
Published February 7, 2024

AI/AR Integrated Products/Campaigns on January 2024

Explore experiential technology event that happened on Jan 2024 such as CES 2024, launch of Galaxy AI, Bondee comeback and more.
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AI-generated artistic QR code
NEW
Published January 30, 2024

AI-generated artistic QR code

Artistic QR code are offering interactive visual experience. Learn how we can empower marketing campaign with these artistic QR code.
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Elevating the Sentosa visitor experience with Augmented Reality (AR)
NEW
Published January 23, 2024

Elevating the Sentosa visitor experience with Augmented Reality (AR)

Sentosa's integration of AR is redefining tourism industry and enhancing visitor experience. Check out how Sentosa setting a benchmark for future technological innovations in the travel industry.
Read More
Real Axe Captivates Ngee Ann Poly Open House with Groundbreaking AI-Powered Interactive Experiences
NEW
Published January 18, 2024

Real Axe Captivates Ngee Ann Poly Open House with Groundbreaking AI-Powered Interactive Experiences

Real Axe creates a new era of interactive event experiences with Generative AI Image Transformation & AI Gesture Recognition. Get to know how Ngee Ann Polytechnic integrate AI solution into their event.
Read More
Apple Vision Pro Arrives in February: One Step Closer to the Future of Mixed Reality
NEW
Published January 15, 2024

Apple Vision Pro Arrives in February: One Step Closer to the Future of Mixed Reality

The Apple Vision Pro will be released on 2 February, with pre-sales opening on 19 January. It is believed would change the future of mixed reality. Understand how Apple Vision Pro able to elevate the retail marketing landscape.
Read More
 Samsung Galaxy S24 Unleashes the Power of AI
NEW
Published January 9, 2024

Samsung Galaxy S24 Unleashes the Power of AI

Samsung Galaxy S24 series is setting a new benchmark in AI integration. Here's how Samsung going all in with AI into their products.
Read More
How is Artificial Intelligence (AI) Reshaping Marketing Campaigns
NEW
Published November 10, 2023

How is Artificial Intelligence (AI) Reshaping Marketing Campaigns

Embark on an intriguing journey into the dynamic realm of marketing, where the rise of Artificial Intelligence (AI) is redefining campaigns. Discover a multitude of AI types, including text-to-image and image-to-image generation, the integration of ChatGPT and DALL-E, as well as voice-activated and sound-capturing capabilities. Delve into the diverse and impactful ways AI shapes the marketing landscape, providing a glimpse into the exciting future of consumer engagement.
Read More
H&M’s Orchard Flagship Store: Transforming Retail with AR
NEW
Published October 10, 2023

H&M’s Orchard Flagship Store: Transforming Retail with AR

Prepare to embark on a shopping journey like no other as H&M's Orchard Flagship Store unveils its stunning transformation. With a fresh facelift that seamlessly blends fashion and technology, this iconic retail destination is set to redefine your retail routine. Step into a world where innovation meets style, where augmented reality elevates your shopping experience, and where H&M Home brings fashion to your living spaces.
Read More
Hangzhou 2023 Asian Games Opening Ceremony Showcases Technological Advances in Digital Realm, Innovation
NEW
Published October 9, 2023

Hangzhou 2023 Asian Games Opening Ceremony Showcases Technological Advances in Digital Realm, Innovation

The Hangzhou 2023 Asian Games was a testament to the transformative power of technology, seamlessly blending tradition and innovation. Explore how smart city initiatives, immersive broadcasting through AR and VR, and fan engagement strategies reshaped the user experience. This event not only redefined sports ceremonies but also demonstrated the potential of technology to captivate and engage audiences on a global scale.
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Real Axe Creates an Immersive AR Game for Singapore Zoo’s Golden ZOObilee
NEW
Published August 2, 2023

Real Axe Creates an Immersive AR Game for Singapore Zoo’s Golden ZOObilee

Real Axe, renowned for its expertise in experiential technology like augmented reality (AR), has joined forces with Mandai Wildlife Group to introduce an innovative AR game for Singapore Zoo's Golden ZOObilee celebrations. By seamlessly merging digital content with the real world, visitors can enjoy an interactive and mesmerizing experience like never before. From virtual helicopters to bursting fireworks, the AR game elevates the celebration, making it an unforgettable event for all attendees.
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Apple Vision Pro: Exploring the Seamless Blend of AR and VR
NEW
Published June 8, 2023

Apple Vision Pro: Exploring the Seamless Blend of AR and VR

After the initial excitement settles, it's time to delve into the remarkable features of Apple Vision Pro eyewear and discover even more captivating details. Why is this product being hailed as revolutionary? Discover the groundbreaking features of Apple Vision Pro, the eyewear that redefines the boundaries of augmented and virtual reality. Seamlessly combining AR and VR capabilities, this revolutionary product empowers users to navigate between the real and virtual worlds like never before, thanks to advanced technologies such as 3D cameras, gesture recognition, and eye tracking.
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Explore Experiential Technology Solutions: Apple Vision Pro and Real Axe
NEW
Published June 6, 2023

Explore Experiential Technology Solutions: Apple Vision Pro and Real Axe

AR will undoubtedly be everywhere! The unveiling of Apple's Vision Pro marks a significant milestone in bridging the gap between the real and digital worlds. Real Axe is excited to continue pioneering the use of AR technology for marketing solutions and helping brands deliver captivating experiences. As we explore the possibilities offered by the Vision Pro, we are committed to creating immersive marketing campaigns that enhance brand visibility and connect brands with their audience like never before.
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Klook’s Augmented Reality (AR) Driven Summer Travel Interactive Promotion
NEW
Published May 19, 2023

Klook’s Augmented Reality (AR) Driven Summer Travel Interactive Promotion

Real Axe has created an innovative Augmented Reality (AR) campaign for Klook. An AR Sky Effect that seamlessly blends the real and virtual worlds to create an unforgettable journey for travelers. Discover how this AR-powered marketing campaign is reshaping the industry, creating unique and engaging experiences that transcend traditional promotions. At Real Axe, we are all about empowering brands to stand out through experiential technology solutions.
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Genki Sushi’s Jumbo Carnival Campaign Goes Innovative with Real Axe’s AR Game Creation
NEW
Published April 26, 2023

Genki Sushi’s Jumbo Carnival Campaign Goes Innovative with Real Axe’s AR Game Creation

Augmented Reality (AR) is revolutionizing the way we interact with the world around us, and Real Axe is at the forefront of this innovation. Recently, we had the pleasure of partnering with Genki Sushi to create an AR game that helped promote their new Jumbo Carnival campaign. Our AR game allowed customers to engage with the campaign in a fun and interactive way, making the campaign a huge success for Genki Sushi. In this article, we'll take a closer look at the AR game we created for Genki Sushi and how it helped their Jumbo Carnival campaign stand out.
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Real Axe is the Visionary Pioneers of Experiential Technology
NEW
Published April 18, 2023

Real Axe is the Visionary Pioneers of Experiential Technology

At Real Axe, we go beyond being a technology company. We are the visionary pioneers of experiential technology, harnessing the power of augmented reality, mixed reality, extended reality, artificial intelligence, volumetric video, and holographic marvels. Real Axe is steadfastly committed to creating immersive and captivating user experiences, especially in today's rapidly evolving landscape where audiences seek meaningful connections with brands. Keep reading to learn more about who we are and what we can do for your business.
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Why Prioritising User Experience is Key to Business Success
NEW
Published April 4, 2023

Why Prioritising User Experience is Key to Business Success

Are you struggling to stand out in a crowded market? Prioritising user experience could be the key to unlocking your business's full potential. At Real Axe, we understand the importance of delivering innovative marketing technology solutions that make your brand stand out and prioritize user experience.
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NPN and Oddle Partner to Streamline Restaurant Operations and Payment Processing
NEW
Published February 27, 2023

NPN and Oddle Partner to Streamline Restaurant Operations and Payment Processing

NPN supplies SUNMI Android payment hardware to Oddle, helping restaurants streamline payment processing and provide a seamless customer experience. This partnership allows restaurants to use an all-in-one solution that simplifies payment processing and enhances customer experiences, whether dining in or ordering online. The omnichannel platform is easy to use, and the SUNMI Android payment hardware ensures that payment processing is fast, secure, and efficient. Restaurant owners looking to enhance their payment systems and grow their business can contact NPN to learn more about how this partnership can benefit them.
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Take Your Product Packaging to the Next Level with Augmented Reality
NEW
Published February 7, 2023

Take Your Product Packaging to the Next Level with Augmented Reality

Packaging is no longer just a fixed physical product. It can now be a gateway for new experiences, new ways to tell brand stories, to connect with and educate customers. With augmented reality for packaging, you can enhance your marketing campaign with all sorts of digital content, from text and graphics to videos, animations, and interactive games. Exploring the world of Interactive Packaging will step up your marketing to the next level, with all new Digital Solutions that will enable you to place your content directly into the consumers hands. Interested to know more? Have a chat with our expert Today! https://www.retailtechnpn.com/sg/contact-us/
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NPN Upgrades Cheers POS System for Better Checkout Efficiency
NEW
Published January 10, 2023

NPN Upgrades Cheers POS System for Better Checkout Efficiency

NPN, as SUNMI’s official distributor, provided Cheers with an upgraded POS kiosk system – SUNMI K2 Mini. Both working together to offer consumers even greater convenience and ease through a seamless shopping and payment experience. Not only does this innovation elevate the customer experience, but it is also another step forward in line with Singapore’s digitalisation efforts towards a Smart Nation.
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NPN Streamline DB Schenker Supply Chain and Improve Efficiency
NEW
Published December 20, 2022

NPN Streamline DB Schenker Supply Chain and Improve Efficiency

DB Schenker approaches NPN with the issue of needing logistics scanners that can help them eliminate their pain points for managing large amount of data and increase productivity and speed around their warehouse operations. As the official distributor of SUNMI, we have just the right IoT hardware for them and managed to streamline their supply chain management and use data to improve operational efficiency.
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6 Innovative and Fun Examples of Augmented Reality in Marketing
NEW
Published December 1, 2022

6 Innovative and Fun Examples of Augmented Reality in Marketing

Augmented Reality (AR) or Mixed Reality (MR) has seen huge growth over the past few years and is increasingly adopted by advertisers to create engaging experiential campaigns. Consumers are more and more open to augmenting their world with useful content, information, and offers while establishing deep emotional connections with brands. That is why we at Real Axe, we aim to bring more than just AR or MR technology to you. Our mission is to produce the best, most creative, and most effective AR and MR marketing campaigns. To transform the way people, interact with their surroundings to incorporate advanced and interactive technologies into their everyday retail. In this blog post, you will get to see the best marketing campaign examples using AR and MR. Interested to know how you can use Mixed Reality or Augmented Reality experiences for unique consumer experiences and shift your retail towards a digital-first business model? Have a chat with our expert Today! https://real-axe.com/contact-us
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The 6 Benefits of Using Augmented Reality or Mixed Reality in Marketing
NEW
Published November 23, 2022

The 6 Benefits of Using Augmented Reality or Mixed Reality in Marketing

Integrating AR and MR technology is to embed and embody marketing content in a customer environment. Alternatively, it can be thought of as a marketing or sales strategy that allows brands to help consumers interact with them and make smarter purchasing decisions and reduce returns. In this article, we explore the 6 benefits of AR and MR in marketing campaigns. Furthermore, our latest solution, MR.retail, brings more than just mixed reality or augmented reality technology to you. Our mission is to product the best, most creative, and most effective AR and MR marketing campaigns. To transform the way people, interact with their surroundings to incorporate advanced and interactive technologies into their everyday retail. Interested to know how you can use Mixed Reality or Augmented Reality experiences for unique consumer experiences and shift your retail towards a digital-first business model? Have a chat with our expert Today! https://www.retailtechnpn.com/sg/contact-us/
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CEO of NPN, Speaks at FLAsia 2022 on How to Succeed in the New Digital Era of Retail with AR and MR Technologies
NEW
Published November 3, 2022

CEO of NPN, Speaks at FLAsia 2022 on How to Succeed in the New Digital Era of Retail with AR and MR Technologies

In the post-Covid-19 period, the retail industry is hugely impacted. The global economy is also likely to enter a recession, while business expenses like labour cost and supply chain continue to rise. How can we help the retail industry to increase profit through new technologies and novel concepts? Read on as we share more on AR and MR technologies that will get you ready for the new digital era of retail.
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Mixed Reality in Retail – Singapore Updated Retail ITM 2025 Encourages Innovation
NEW
Published October 11, 2022

Mixed Reality in Retail – Singapore Updated Retail ITM 2025 Encourages Innovation

On 7th October 2022, Minister of State for Trade and Industry Low Yen Ling launched the Retail Industry Transformation Map 2025 at the official opening of Castlery’s flagship store. SINGAPORE’S updated industry transformation map (ITM) for the retail sector will help Singapore brands go abroad, encourage new experiential concepts, position the country as a lifestyle hub for global brands, and groom local talent for quality jobs. This calls for NPN latest retail solution MR.retail (Mixed Reality) aim to encourage new experiential concept in the retail industry by delivering interactive and captivating MR/AR immersive experiences for their consumers. Allowing the real and virtual world to interconnect to mutually reflect and influence each other to enhance end-user and customer engagement that leaves an everlasting impression on your customers. Stay ahead in the retail game with MR.retail (Mixed Reality) solution. Interested to know how you can use Mixed Reality experiences for unique consumer experiences and shift your retail towards a digital-first business model? Have a chat with our MR expert! https://www.retailtechnpn.com/sg/contact-us/
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5 Reasons Why Augmented Reality (AR) Technology Isn’t Mainstream Yet
NEW
Published July 7, 2022

5 Reasons Why Augmented Reality (AR) Technology Isn’t Mainstream Yet

Why hasn’t Augmented (AR) Technology become a mainstream despite decades of existence? One of the most trending forms of digital transformation in retail tech today, the Augmented Reality (AR) Technology is not a new concept but it had remained relatively less-ventured until Mark Elliot Zuckerberg ushered in the Metaverse concept by renaming Facebook to Meta in 2021. In this article, we seek to understand the difficulties faced and summarized our conclusion into the following 5 reasons. With the development of hardware and software technology, we foresee AR Technology to be the next level of digital transformation and will inevitably gain wider use in retail tech. Perhaps the much-anticipated Apple AR Glasses will be the next window of opportunity. To know more about how our digital transformation and retail tech solutions can help your business, visit us at https://www.retailtechnpn.com/sg/
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How Can Augmented Reality (AR) Technology Enhance Your Retail Business?
NEW
Published June 22, 2022

How Can Augmented Reality (AR) Technology Enhance Your Retail Business?

The COVID pandemic rocked the world in many aspects. Besides the health risks, we have also witnessed the rapid digital transformation of businesses as most retail businesses fought for survival by bringing their businesses online. This resulted in an irreversible change as the convenience of shopping online stays permanently. We strongly believe that the next level of digital transformation is in Augmented Reality (AR) Technology, where it has the potential to restore the glory of physical retail shoppers. Read in this article on how Augmented Reality (AR) Technology can help traditional offline retailers improve the retail experiences of consumers.
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WMF Teams Up With NPN To Digitize Campaigns Using Gift Card System
NEW
Published June 15, 2022

WMF Teams Up With NPN To Digitize Campaigns Using Gift Card System

WMF Singapore had a Culinary Delights Promotion at Takashimaya Shopping Centre from 15-27 April 2022, where customers get to enjoy an exclusive promotion. This event was a success with the collaboration of NPN's cutting-edge gift card system. Working in conjunction with NPN, WMF has successfully digitized one of their many marketing events. Utilizing NPN's gift card system, WMF was able to create unique and interactive promotions that enhanced the customer experience and brought added convenience to the events. Additionally, NPN's gift card solution allowed for a high degree of customisation, giving WMF the ability to create any type of promotion they desired.
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Kopitiam Turns To NPN For Help With Digital Transformation | Retail Technology
NEW
Published May 27, 2022

Kopitiam Turns To NPN For Help With Digital Transformation | Retail Technology

As the official local distributor for SUNMI devices, NPN, a retail technology solution company is proud to be partnering with Kopitiam in their digital transformation journey. NPN is committed to helping businesses in Singapore digitise their operations and we are proud to be working with Kopitiam in their digitalisation journey. Read about how NPN accelerates digital transformation for Kopitiam by being the official local SUNMI POS device provider.
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Find Out Why Your Business Needs NPN’s Gift Card System
NEW
Published May 4, 2022

Find Out Why Your Business Needs NPN’s Gift Card System

Digital gift cards have become the norm when it comes to virtual gift giving amidst the global pandemic, and the demand is expected to continue growing. If you’re looking to capitalise on this opportunity, now is the best time to do so. If you’re ready to work with NPN in helping you set up your gift card redemption system in Singapore, take the first step by contacting us today, or read our blogs to learn more about the other retail technology services that we provide!
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ShopeePay Teams With NPN To Offer Digital Payments At Retail Stores Around Singapore
NEW
Published April 29, 2022

ShopeePay Teams With NPN To Offer Digital Payments At Retail Stores Around Singapore

ShopeePay has partnered with NPN to be the official hardware provider for retail stores to accept ShopeePay digital payment and provide post-payment support services. Thanks to NPN insight, ShopeePay achieved a steady 43.5% uplift in payment transactions on an average month. Retailers have also witnessed a tremendous increment in their retail store traffic which helped grow their sales.
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Is The Future Of Retail In Metaverse?
NEW
Published April 11, 2022

Is The Future Of Retail In Metaverse?

The Metaverse was unheard of for most people until few months ago. While the majority of the population is looking forward to what the Metaverse can offer, there are also controversial debates to how it can affect the society. Nevertheless, improving the link between the physical and virtual world is essential for a number of metaverse experiences, as retailers join the game. Join us in this article as we explore the 3 main levels of Metaverse and how retailers can use metaverse to enhance consumers’ shopping experience like never before.
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Grab Partners With NPN to Strengthen Digitalisation For Its Merchant Sales
NEW
Published March 31, 2022

Grab Partners With NPN to Strengthen Digitalisation For Its Merchant Sales

NPN, a retail technology solution company, and Grab, a leading everyday superapp has establish a partnership aimed at digitalising Grab merchant sales operation in Singapore. As an official local distributor of all Sunmi android devices, NPN’s Sunmi Smart POS solution perfectly aligns with the partnership direction. Besides being the hardware provider for Grab merchants, this solution for Grab also includes a professional support team that carefully handles and provide merchant support from deployment of devices to training guidance for all onboarded grab merchants.
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Making the Way into Retail Innovation: Is NFT the Next Big Thing?
NEW
Published February 17, 2022

Making the Way into Retail Innovation: Is NFT the Next Big Thing?

Non-fungible token, or NFTs as they are affectionately known, are making waves in the online arena today. Apart from being embraced by fashion and beauty industries around the world, they are also making a fast and furious entry into digital arts and physical stores. Looking to include the NFT environment as one of your brand’s new distribution channels, or simply want to be part of the metaverse demographic? An NFT marketplace may be your gateway to this latest phenomenon! Learn about NFTs and how it is changing the retail landscape today in our article!
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NPN Broadens Esso Cheers Lifestyle and Games Product Selection
NEW
Published February 1, 2022

NPN Broadens Esso Cheers Lifestyle and Games Product Selection

The partnership between NPN and Esso Cheers has been mutually beneficial, with each party providing the other with unique advantages. NPN's digital transformation solutions have been essential in helping Esso Cheers keep up with the competition and stay relevant in the market. NPN provides a comprehensive retail solution that helps Esso Cheers add new products to their store quickly and easily, resulting in increased traffic and sales.
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NPN Gift Card Redemption System Helps SPH Promote 2021 Black Friday Campaign
NEW
Published November 25, 2021

NPN Gift Card Redemption System Helps SPH Promote 2021 Black Friday Campaign

This coming Black Friday campaign, SPH has teamed up with NPN's gift card redemption system to make it possible to offer gift vouchers through newspaper media. Digitalising this year marketing campaign. This departure from the traditional method of announcing a promotion in the paper and telling readers where to redeem it is more convenient for readers, as they can easily access the information and use the voucher at the specific retail stores mentioned in the terms and conditions. In addition, the gift card system allows SPH to track redemption rates and better assess the effectiveness of its promotions, making it a win-win situation for both SPH and its readers.
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NPN Help Singtel Expand Into The Chinese Audience Through WeChat
NEW
Published November 1, 2021

NPN Help Singtel Expand Into The Chinese Audience Through WeChat

Singtel has partnered with NPN to help drive connections and grow their WeChat presence. In this WeChat official account, customers can purchase prepaid sim cards and even conduct prepaid mobile top-ups. Our existing partnerships with Singtel for their offline and online business model were a major factor in their decision to choose us. Our years of experience and expertise in the industry make us the perfect partner for Singtel to grow their WeChat presence and drive connections with their customers.
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Singtel Enters E-Commerce Space with NPN Partnership
NEW
Published August 16, 2019

Singtel Enters E-Commerce Space with NPN Partnership

NPN e-commerce store management services help Singtel launch their official store on e-commerce platforms with the best e-commerce strategy. Each platform has their own group of loyal users and supporters so presence on more platforms would definitely be beneficial for the brand.
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Why Your Business Should Start Offering Gift Cards
NEW
Published June 7, 2019

Why Your Business Should Start Offering Gift Cards

We’ve all had this struggle. We want to give our loved ones a gift, but what should we get? Do we risk buying something that’s fallen out of favour or do we give a practical but “impersonal” gift of cash? Implementing gift cards for your business doesn’t require some crazy scheme. You can simply order the actual gift cards from a provider such as NPN.
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