Published October 9, 2023 by

Written by Jasmine

Blending the Reals of Digital Innovations and Eco-Friendly Technology

In an era increasingly defined by digital innovation, the Hangzhou 2023 Asian Games marked a historic moment at the intersection of sports and technology. This groundbreaking event showcased a fusion of innovative technologies, introducing concepts like digital torchbearers, digital fireworks, augmented reality (AR), and other cutting-edge digital innovations. This convergence not only redefined sports ceremonies but also demonstrated how technology continues to shape and elevate our collective experiences. By integrating advanced digital technologies and intelligent applications into event services, venue designs, and visitor experiences, China highlighted its achievements in the digital realm and innovation.

The Smart City Transformation

Hangzhou, renowned as one of China’s leading tech hubs, seized the Asian Games as an opportunity to display its prowess in creating a smart city. The integration of technologies such as 5G, IoT, and AI transformed Hangzhou into a digital playground for athletes and spectators alike. This smart city approach ensured seamless transportation, real-time information updates, and efficient event management.

Source: CNA, A driverless bus that takes you on a 10-minute tours of the media village at the Asian Games in Hangzhou, China. Instead of windows, has screens that display a real-time camera view of the roads and scenery outside. On left is the see-through door of the bus, which allows a direct view of the outside.

Source: CNA, Booth that generates a 3D avatars

Source: CNA, 3D avatars placed into Asian Games metaverse

Immersive Broadcasting with AR and VR

The Hangzhou Asian Games redefined our experience of sports events through cutting-edge technologies like Augmented Reality (AR) and Virtual Reality (VR). Viewers worldwide were treated to immersive 360-degree broadcasts, making them feel as though they were present in the stadiums. AR and VR enhanced the user experience by providing additional statistics, replays, and the ability to choose different camera angles.

Seamless Fan Engagement

User experience extended beyond the event itself. Hangzhou Asian Games leveraged technology to engage fans before, during, and after the games. Mobile apps offered real-time updates, interactive content, and even gamification features to keep fans engaged. Social media integration allowed fans to share their experiences and connect with fellow enthusiasts from around the world.

The Impact on User Experience:

The innovative use of experiential technologies had a profound impact on the user experience during the opening ceremony. Spectators were no longer passive observers but active participants in the spectacle. They could interact with digital elements, creating unforgettable moments and blurring the lines between imagination and reality. The audience was transported to a realm where history, mythology, and sports coexisted harmoniously.

By prioritising user experiences, the Hangzhou Games set a new standard for entertainment events. Technology was not merely a tool but a means to engage, captivate, and leave a lasting impression. It was an acknowledgment of the importance of audience engagement in the digital age, where passive consumption is no longer sufficient.

A Global Platform for Exchange

Beyond promoting a host city or nation, these technological marvels at major events provide a global platform for interaction and connection. They transcend borders, languages, and cultures, ushering us into an era where technology facilitates meaningful exchanges on a global scale. The Hangzhou Asian Games demonstrated that Asia’s significance on the world stage is growing rapidly, and technology is a catalyst for showcasing this prominence.

Real Axe – Your Experiential Technology Partner

As we conclude our exploration of the groundbreaking innovations showcased at the Hangzhou 2023 Asian Games, it’s clear that the power of technology to transform and elevate user experiences knows no bounds. Just as Hangzhou demonstrated its prowess in creating a seamless blend of tradition and innovation, we, Real Axe, as the visionary pioneers of experiential technology, harnessing the power of augmented reality, mixed reality, extended reality, artificial intelligence, volumetric video, and holographic marvels have the ability to bring these transformative innovations to the forefront for brands worldwide. Whether it’s redefining the way we engage with sports events, cultural ceremonies, or brand experiences, our commitment to pushing the boundaries of technology remains unwavering. If you’re seeking to enhance user experiences, connect with us today and embark on a journey to unlock the full potential of experiential.