Published April 26, 2023 by

Written by Jasmine

Creating the AR Game: How Real Axe Helped Genki Sushi Stand Out

Genki Sushi is a well-known sushi chain with locations throughout Asia and the United States. Amidst the launch of their Jumbo Carnival campaign, they wanted to do something unique and engaging to promote it. To promote this new campaign, they turned to Real Axe to create an immersive and interactive experience that would get their customers excited about their new offerings.

At Real Axe, we knew that the key to making Genki Sushi’s Jumbo Carnival campaign a success was to create an experience that would stand out from other promotions. That’s where our AR game came in. Our team of AR experts worked closely with Genki Sushi to develop a game that would showcase their new dishes in a fun and engaging way that would capture customers’ attention and generate excitement for the new campaign.

The Jumbo Carnival AR Game

The game was simple but addictive. Customers were invited to scan a QR code to launch the AR game on their smartphones, allowing them to interact with the jumbo sushi dishes in the real world environment.

Players had to navigate through their physical surroundings, using their smartphone’s camera to locate and collect as many jumbo sushi dishes as possible before time ran out. With each dish collected, they earned points and moved up the leaderboard.

In addition to the engaging gameplay, customers who beat the high score were also rewarded for their efforts. Those who shared their high scores on social media stood a chance to win exclusive prizes and discounts on their next visit to Genki Sushi. This added incentive further boosted the popularity of the game and drove customer engagement even higher.

AR Game Build on WebAR

Using WebAR technology allowed the game to be easily accessible to customers without the need to download a separate app. With just a simple scan of a QR code, customers were able to enter the world of the Jumbo Carnival game. This not only made the game more accessible to customers but also helped to minimise any barriers that could have hindered engagement. By using WebAR technology, Real Axe was able to offer a seamless and user-friendly experience for Genki Sushi’s customers, allowing them to easily connect with the brand and the Jumbo Carnival campaign.


Scan the QR code with your mobile to activate AR Game or click on the URL Link

The Results

Customers loved the interactive and engaging experience, and the game helped to generate buzz and excitement for the Jumbo Carnival campaign. By offering a fun and interactive experience, they were able to engage customers in a way that traditional promotions simply couldn’t.

The reward also incentivised customers to share their experiences on social media, leading to increased brand exposure and customer loyalty. Customers were eager to try the new Jumbo Sushi and share their experiences on social media, leading to increased foot traffic and sales for the restaurant chain.

By offering an experience that was fun, they were able to build excitement around their brand and create a lasting impression in the minds of their customers. The Jumbo Carnival AR Game was a successful collaboration between Genki Sushi and Real Axe, showcasing the power of innovative technology in promoting and elevating a brand.

Real Axe – Your Experiential Technology Partner

At Real Axe, we go beyond being a technology company. We are the visionary pioneers of experiential technology, harnessing the power of augmented reality (AR), mixed reality (MR), extended reality (XR), artificial intelligence (AI), volumetric video, and holographic marvels. For over 14 years, Real Axe has been dedicated to crafting extraordinary and unforgettable interactions that transcend the boundaries of reality. Real Axe redefine interactions and reshape user experiences, setting brands apart in a homogenised market. Real Axe’s expertise lies in blurring the boundaries between the physical and digital realms, seamlessly integrating technology into the fabric of everyday life, revolutionising the way brands engage with their audience.

Real Axe is steadfastly committed to creating immersive and captivating user experiences, especially in today’s rapidly evolving landscape where audiences seek meaningful connections with brands. In an era where interactions have shifted to digital platforms, user experience has become more crucial than ever before. By placing the user at the center of our creations, Real Axe craft experiences that resonate deeply, leaving a lasting impression on every individual who engages with our solutions. Over the years, Real Axe’s journey has been marked by successful partnerships with industry leaders such as Singtel, Klook, Genki Sushi, and many more.

Contact us today to learn more about how we can help you achieve your marketing goals!