NEW
Published January 15, 2025
Promotional Campaign Elevated with Web-Based Mini Games
NEW
Published December 24, 2024
Capturing Attention With Immersive Snowboarding Gamification
NEW
Published November 1, 2024
MOE’s SYF Exhibition 2024 – Affirmations for Artists with AI-powered Art
NEW
Published August 1, 2024
Singtel’s Interactive AR Character for Product Education
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Key Articles
Published
July 30, 2024
Get Mascot Lively with Augmented Reality (AR)
Integrating augmented reality (AR) with your brand mascot can boost customer engagement, create unique experiences, and enhance events and promotions. AR technology can make your brand more memorable and interactive.
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Published
July 22, 2024
Apple Intelligence, the New AI from Apple
Apple Intelligence is transforming Apple's AI approach and enhancing device integration of AI. The future of Apple is getting more user-friendly with integration of Artificial Intelligence.
Read More
Published
July 15, 2024
Artificial Intelligence Augmented Reality Experiential Technology Market Trend Marketing Campaign Real Axe
Experiential Products/Campaigns on June 2024
Explore the innovative tech breakthroughs from June 2024, including Apple Intelligence, AR tours in Singapore on Google Maps, and Sightful's screenless laptop. These advancements are transforming our interactions with technology and changing our future world.
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Published
July 8, 2024
AI text to image technology associate ketchup to Heinz
Heinz's innovative "AI Ketchup" campaign used artificial intelligence to draw ketchup, blending creativity and technology to strengthen their brand. Know how AI text to image works and how "AI Ketchup" becoming award winning campaign.
Read More
Published
July 5, 2024
Real Axe Promotes Art Exhibition with Generative AI organized by MOE’s Singapore Youth Festival 2024
Ministry of Education's (MOE) exhibition at the National Gallery Singapore integrated AI-powered art technology to produce affirmative message for students artist as motivation to chase their dream. Visitors can leave positive messages that transform into beautiful visuals. Support young artists and experience the fusion of traditional art and modern technology.
Read More
Published
June 24, 2024
Boosting Audience Engagement in Corporate Event with Augmented Reality
Augmented Reality (AR) can transform your events by boosting audience engagement. AR could applied in corporate events and provide personalized experiences and enhanced networking among attendees
Read More
NEW
Published January 15, 2025
Promotional Campaign Elevated with Web-Based Mini Games
Real Axe's innovative gamification campaign transformed newspaper vending machines by combining purchases with interactive games, boosting sales, attracting new users, and encouraging repeat engagement.
Read More
NEW
Published December 24, 2024
Capturing Attention With Immersive Snowboarding Gamification
Our immersive snowboarding gamification at SWITCH 2024 and Cheers at Changi Airport captivated visitors with its engaging gameplay and innovative use of AR and motion recognition. Strategically placed kiosks attracted crowds, boosting foot traffic and creating memorable brand experiences that encouraged social media sharing and strengthened brand recall.
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NEW
Published November 1, 2024
MOE’s SYF Exhibition 2024 – Affirmations for Artists with AI-powered Art
At the Singapore Youth Art Exhibition 2024, an interactive booth using AI transformed visitor messages into stunning art, embodying the theme "Artist and Collaboration" and enhancing engagement with the exhibition.
Read More
NEW
Published August 1, 2024
Singtel’s Interactive AR Character for Product Education
Real Axe developed an interactive AR experience for Singtel, where users scanned a QR code to engage with a mascot, view multimedia, and control it in a realistic background. This innovative approach enhanced customer engagement, strengthened brand recall, and boosted prepaid SIM card sales.
Read More
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NEW
Published July 30, 2024
Get Mascot Lively with Augmented Reality (AR)
Integrating augmented reality (AR) with your brand mascot can boost customer engagement, create unique experiences, and enhance events and promotions. AR technology can make your brand more memorable and interactive.
Read More
NEW
Published July 22, 2024
Apple Intelligence, the New AI from Apple
Apple Intelligence is transforming Apple's AI approach and enhancing device integration of AI. The future of Apple is getting more user-friendly with integration of Artificial Intelligence.
Read More
NEW
Published July 15, 2024
Experiential Products/Campaigns on June 2024
Explore the innovative tech breakthroughs from June 2024, including Apple Intelligence, AR tours in Singapore on Google Maps, and Sightful's screenless laptop. These advancements are transforming our interactions with technology and changing our future world.
Read More
NEW
Published July 8, 2024
AI text to image technology associate ketchup to Heinz
Heinz's innovative "AI Ketchup" campaign used artificial intelligence to draw ketchup, blending creativity and technology to strengthen their brand. Know how AI text to image works and how "AI Ketchup" becoming award winning campaign.
Read More
NEW
Published July 5, 2024
Real Axe Promotes Art Exhibition with Generative AI organized by MOE’s Singapore Youth Festival 2024
Ministry of Education's (MOE) exhibition at the National Gallery Singapore integrated AI-powered art technology to produce affirmative message for students artist as motivation to chase their dream. Visitors can leave positive messages that transform into beautiful visuals. Support young artists and experience the fusion of traditional art and modern technology.
Read More
NEW
Published June 24, 2024
Boosting Audience Engagement in Corporate Event with Augmented Reality
Augmented Reality (AR) can transform your events by boosting audience engagement. AR could applied in corporate events and provide personalized experiences and enhanced networking among attendees
Read More
NEW
Published June 18, 2024
Heineken Integrated Augmented Reality, AR to Transform Irish Pub to Museum
Heineken uses Augmented Reality (AR) to transform Irish pubs into interactive virtual museums, preserving heritage culture and enhancing customer experience with innovative, educational, and engaging elements.
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NEW
Published June 10, 2024
Technology With Art Getting More Experiential
Technology with art would create an immersive experience for your audience. Discover how music production get more productive with Lyria, exhibit BMW Art Car with AR, and VR education in aerospace.
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NEW
Published June 4, 2024
Experiential Products/Campaigns on May 2024
Learn how KFC, Singtel and Real Axe are using AI and AR to create engaging, innovative marketing experiences that captivate audiences and break new ground. These inspiring campaigns are leveraging these cutting-edge technologies perfectly.
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NEW
Published June 1, 2024
NUH Admin and Ancillary Day Innovative Pledge Gamification
Real Axe designed an immersive gamification project for NUH, where healthcare workers used AI gesture-recognition and AR technology to perform pledge gestures and activate interactive health-related filters.
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NEW
Published May 31, 2024
Late South Korean Independence Activists Return for Graduation with Hologram Technology
Hologram technology brought late South Korean independence activists to life at a unique graduation ceremony. Hologram with AI are integrated perfectly in this inspiring tribute to past heroes.
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NEW
Published May 28, 2024
OpenAI’s ChatGPT 4o and Google’s Gemini 1.5 Pro: Major AI Updates You Should Know
OpenAI's ChatGPT 4o and Google's Gemini 1.5 Pro launched with their new features. Their latest update could provide positive impact to all of us. Read more to know these AI Chatbots update and how different industries could integrate that chatbots. .
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NEW
Published May 24, 2024
Real Axe Launched AI and AR Pledge Gamification for NUH Admin & Ancillary Day 2024
Real Axe launched a pledge gamification campaign for NUH Admin and Ancillary Day with AI and AR integration. This initiative features a unique gesture-recognition technology where players perform a pledge gesture and triggers AR filters aligning with the chosen health pledge.
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NEW
Published May 20, 2024
Empowering Future Generation: Experiential Technology Knowledge Sharing
We are honored to have opportunity to share experiential technology knowledge with Ngee Ann Polytechnic students. In the lesson, we showcasing our technology and allow students to experience it.
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NEW
Published May 16, 2024
Innovative Marketing Campaign with AI-Generated Content
Innovative AI-generated content campaigns by brands such as KFC, Dove, Heinz and Real Axe are revolutionizing marketing landscape with creativity and technology. Learn how these brands utilize AI-generated content perfectly.
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NEW
Published May 9, 2024
Affordable Experiential Technology Are Available in Real Axe Now
Real Axe’s affordable and flexible pricing plans for experiential marketing technology is here now. Get our FREE 3-day Starter Plan to fully customized marketing solution, our services are designed to make your brand stand out and connect with your audience in memorable ways. Contact us now.
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NEW
Published May 6, 2024
Experiential Products/Campaigns on April 2024
Brands such as Dove, Tinder and Webroot are getting more innovative with experiential technology such as AI and XR to enhance consumer engagement. The result of these campaigns are astounding with creative approach to market their campaigns or objectives.
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NEW
Published April 29, 2024
Generative AI might come into iOS 18
Do you know there are few hidden AI features in your iPhone even before AI going big in smartphone landscape this year? There are even rumor Apple gonna come big with greater generative AI in iPhone iOS18 update soon.
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NEW
Published April 19, 2024
Real Axe sharing on integrating experiential marketing to SMEs
Real Axe, an experiential technology solution from NPN, was honored to get invited to a SMEs sharing session by Ngee Ann Poly. NPN CEO, Li PengFei and Business Development Manager, Gordon Loh shared how experiential technology could help SMEs for their marketing campaign
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NEW
Published April 16, 2024
AI-Generated Content News on March 2024
March 2024 is a controversial month with different AI-generated content format able to produced and potentially get into hot water such as accreditation and misinformation issue. In response to it, platforms tightening its content policy. Get ahead of others to know latest generative AI news.
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NEW
Published April 8, 2024
Seeing South Korea Through AI Lens
South Korea, a bustling urban landscape lies with ancient history and modern innovation. Explore how does South Korea looks like in the lens of generative AI.
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NEW
Published March 21, 2024
Experiential Learning with AI
Experiential technology are impactful to learning process of their students. Few examples such as personalized content, tutoring support and immersive virtual reality (VR)
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NEW
Published March 15, 2024
Experiential Marketing Trends That Will Work in 2024
Experiential marketing is trending in 2024. From immersive VR experiences to personalized events, augmented reality in public spaces, the power of user-generated content, and AI-driven customization, discover how these innovations will redefine customer engagement. Perfect for marketers aiming to stay ahead.
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NEW
Published March 11, 2024
“Dune: Part Two” AR Effect Launches on Snapchat, A New StoryTelling Method
Movie marketing is getting more competitive. AR filter is one of the way movie production house getting creative with. Dune 2 collaborate with SnapChat and create AR filter to engage with their audience. Get to know how AR filter could help to increase awareness for the movie.
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NEW
Published March 7, 2024
Experiential Products/Campaigns on February 2024
Explore experiential technology event that happened on Feb 2024 such as Sora AI, Coca Cola CNY campaign and more.
Read More
NEW
Published March 1, 2024
Virtual Influencer, Imma Starred in Coach Campaign: A New Era in Marketing
Humans are probably still years away from walking among robots on the streets or dining next to them in a...
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NEW
Published February 27, 2024
How to Make Your Retail Marketing Stand Out with Experiential Technology
New Era of Retail Marketing In an era where consumer attention is a coveted currency, standing out in the saturated...
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NEW
Published February 19, 2024
Sora: Generate Video from Text Prompt. We Are Amazed by It
Sora AI: The Future of Video Generation In an era where the digital landscape is rapidly evolving, the emergence of...
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NEW
Published February 14, 2024
Mirroring You Into Zootopia Characters at Shanghai Disneyland with Mixed Reality
The Magic of Mixed Reality and Zootopia Characters In the realm of marketing and entertainment, the fusion of mixed reality...
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NEW
Published February 7, 2024
AI/AR Integrated Products/Campaigns on January 2024
Explore experiential technology event that happened on Jan 2024 such as CES 2024, launch of Galaxy AI, Bondee comeback and more.
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NEW
Published January 30, 2024
AI-generated artistic QR code
Artistic QR code are offering interactive visual experience. Learn how we can empower marketing campaign with these artistic QR code.
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NEW
Published January 23, 2024
Elevating the Sentosa visitor experience with Augmented Reality (AR)
Sentosa's integration of AR is redefining tourism industry and enhancing visitor experience. Check out how Sentosa setting a benchmark for future technological innovations in the travel industry.
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NEW
Published January 20, 2024
Ngee Ann Polytechnic 2024 Open House AI-powered Interactive
At Ngee Ann Polytechnic’s Open House, Real Axe introduced an AI-powered 2 player challenge where participants replicated heart gestures to win rewards. This interactive experience not only highlighted AI technology but also boosted engagement and strengthened the institution's appeal.
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NEW
Published January 18, 2024
Real Axe Captivates Ngee Ann Poly Open House with Groundbreaking AI-Powered Interactive Experiences
Real Axe creates a new era of interactive event experiences with Generative AI Image Transformation & AI Gesture Recognition. Get to know how Ngee Ann Polytechnic integrate AI solution into their event.
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NEW
Published January 15, 2024
Apple Vision Pro Arrives in February: One Step Closer to the Future of Mixed Reality
The Apple Vision Pro will be released on 2 February, with pre-sales opening on 19 January. It is believed would change the future of mixed reality. Understand how Apple Vision Pro able to elevate the retail marketing landscape.
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NEW
Published January 9, 2024
Samsung Galaxy S24 Unleashes the Power of AI
Samsung Galaxy S24 series is setting a new benchmark in AI integration. Here's how Samsung going all in with AI into their products.
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NEW
Published November 10, 2023
How is Artificial Intelligence (AI) Reshaping Marketing Campaigns
Embark on an intriguing journey into the dynamic realm of marketing, where the rise of Artificial Intelligence (AI) is redefining campaigns. Discover a multitude of AI types, including text-to-image and image-to-image generation, the integration of ChatGPT and DALL-E, as well as voice-activated and sound-capturing capabilities. Delve into the diverse and impactful ways AI shapes the marketing landscape, providing a glimpse into the exciting future of consumer engagement.
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NEW
Published October 10, 2023
Singapore Mandai Zoo’s Immersive Outdoor AR Game
For the Golden ZOObilee and National Day celebrations, Real Axe introduced an AR game where visitors scanned a QR code to guide virtual helicopters and parachutists, triggering fireworks and unlocking promo codes. This innovative experience captivated participants, enhancing engagement and making the event unforgettable.
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NEW
Published October 10, 2023
H&M’s Orchard Flagship Store: Transforming Retail with AR
Prepare to embark on a shopping journey like no other as H&M's Orchard Flagship Store unveils its stunning transformation. With a fresh facelift that seamlessly blends fashion and technology, this iconic retail destination is set to redefine your retail routine. Step into a world where innovation meets style, where augmented reality elevates your shopping experience, and where H&M Home brings fashion to your living spaces.
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NEW
Published October 9, 2023
Hangzhou 2023 Asian Games Opening Ceremony Showcases Technological Advances in Digital Realm, Innovation
The Hangzhou 2023 Asian Games was a testament to the transformative power of technology, seamlessly blending tradition and innovation. Explore how smart city initiatives, immersive broadcasting through AR and VR, and fan engagement strategies reshaped the user experience. This event not only redefined sports ceremonies but also demonstrated the potential of technology to captivate and engage audiences on a global scale.
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NEW
Published August 2, 2023
Real Axe Creates an Immersive AR Game for Singapore Zoo’s Golden ZOObilee
Real Axe, renowned for its expertise in experiential technology like augmented reality (AR), has joined forces with Mandai Wildlife Group to introduce an innovative AR game for Singapore Zoo's Golden ZOObilee celebrations. By seamlessly merging digital content with the real world, visitors can enjoy an interactive and mesmerizing experience like never before. From virtual helicopters to bursting fireworks, the AR game elevates the celebration, making it an unforgettable event for all attendees.
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NEW
Published June 8, 2023
Apple Vision Pro: Exploring the Seamless Blend of AR and VR
After the initial excitement settles, it's time to delve into the remarkable features of Apple Vision Pro eyewear and discover even more captivating details. Why is this product being hailed as revolutionary? Discover the groundbreaking features of Apple Vision Pro, the eyewear that redefines the boundaries of augmented and virtual reality. Seamlessly combining AR and VR capabilities, this revolutionary product empowers users to navigate between the real and virtual worlds like never before, thanks to advanced technologies such as 3D cameras, gesture recognition, and eye tracking.
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NEW
Published June 6, 2023
Explore Experiential Technology Solutions: Apple Vision Pro and Real Axe
AR will undoubtedly be everywhere! The unveiling of Apple's Vision Pro marks a significant milestone in bridging the gap between the real and digital worlds. Real Axe is excited to continue pioneering the use of AR technology for marketing solutions and helping brands deliver captivating experiences. As we explore the possibilities offered by the Vision Pro, we are committed to creating immersive marketing campaigns that enhance brand visibility and connect brands with their audience like never before.
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NEW
Published May 20, 2023
Klook’s Innovative and Interactive Travel Campaign Reward Redemption
In collaboration with Klook, Real Axe introduced an AR Sky Effect at Cheers outlets, allowing customers to scan digital ads and interact with virtual elements revealing exclusive promo codes, boosting engagement and sales.
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NEW
Published May 19, 2023
Klook’s Augmented Reality (AR) Driven Summer Travel Interactive Promotion
Real Axe has created an innovative Augmented Reality (AR) campaign for Klook. An AR Sky Effect that seamlessly blends the real and virtual worlds to create an unforgettable journey for travelers. Discover how this AR-powered marketing campaign is reshaping the industry, creating unique and engaging experiences that transcend traditional promotions. At Real Axe, we are all about empowering brands to stand out through experiential technology solutions.
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NEW
Published April 30, 2023
Interactive AR Game for Genki Sushi’s Jumbo Sushi Product Launch
Real Axe developed an interactive WebAR game for Genki Sushi's Jumbo Carnival campaign, where customers scanned a QR code to collect sushi items and earn points. This immersive experience boosted brand exposure, increased foot traffic, and encouraged social media sharing, driving excitement and loyalty.
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NEW
Published April 26, 2023
Genki Sushi’s Jumbo Carnival Campaign Goes Innovative with Real Axe’s AR Game Creation
Augmented Reality (AR) is revolutionizing the way we interact with the world around us, and Real Axe is at the forefront of this innovation. Recently, we had the pleasure of partnering with Genki Sushi to create an AR game that helped promote their new Jumbo Carnival campaign. Our AR game allowed customers to engage with the campaign in a fun and interactive way, making the campaign a huge success for Genki Sushi. In this article, we'll take a closer look at the AR game we created for Genki Sushi and how it helped their Jumbo Carnival campaign stand out.
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NEW
Published April 18, 2023
Real Axe is the Visionary Pioneers of Experiential Technology
At Real Axe, we go beyond being a technology company. We are the visionary pioneers of experiential technology, harnessing the power of augmented reality, mixed reality, extended reality, artificial intelligence, volumetric video, and holographic marvels. Real Axe is steadfastly committed to creating immersive and captivating user experiences, especially in today's rapidly evolving landscape where audiences seek meaningful connections with brands. Keep reading to learn more about who we are and what we can do for your business.
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NEW
Published April 4, 2023
Why Prioritising User Experience is Key to Business Success
Are you struggling to stand out in a crowded market? Prioritising user experience could be the key to unlocking your business's full potential. At Real Axe, we understand the importance of delivering innovative marketing technology solutions that make your brand stand out and prioritize user experience.
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NEW
Published February 27, 2023
NPN and Oddle Partner to Streamline Restaurant Operations and Payment Processing
NPN supplies SUNMI Android payment hardware to Oddle, helping restaurants streamline payment processing and provide a seamless customer experience. This partnership allows restaurants to use an all-in-one solution that simplifies payment processing and enhances customer experiences, whether dining in or ordering online. The omnichannel platform is easy to use, and the SUNMI Android payment hardware ensures that payment processing is fast, secure, and efficient. Restaurant owners looking to enhance their payment systems and grow their business can contact NPN to learn more about how this partnership can benefit them.
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