Published November 10, 2023

How is Artificial Intelligence (AI) Reshaping Marketing Campaigns

Embark on an intriguing journey into the dynamic realm of marketing, where the rise of Artificial Intelligence (AI) is redefining campaigns. Discover a multitude of AI types, including text-to-image and image-to-image generation, the integration of ChatGPT and DALL-E, as well as voice-activated and sound-capturing capabilities. Delve into the diverse and impactful ways AI shapes the marketing landscape, providing a glimpse into the exciting future of consumer engagement.

Written by Jasmine

Published October 10, 2023

H&M’s Orchard Flagship Store: Transforming Retail with AR

Prepare to embark on a shopping journey like no other as H&M’s Orchard Flagship Store unveils its stunning transformation. With a fresh facelift that seamlessly blends fashion and technology, this iconic retail destination is set to redefine your retail routine. Step into a world where innovation meets style, where augmented reality elevates your shopping experience, and where H&M Home brings fashion to your living spaces.

Written by Jasmine

Published October 9, 2023

Hangzhou 2023 Asian Games Opening Ceremony Showcases Technological Advances in Digital Realm, Innovation

The Hangzhou 2023 Asian Games was a testament to the transformative power of technology, seamlessly blending tradition and innovation. Explore how smart city initiatives, immersive broadcasting through AR and VR, and fan engagement strategies reshaped the user experience. This event not only redefined sports ceremonies but also demonstrated the potential of technology to captivate and engage audiences on a global scale.

Written by Jasmine

Published August 2, 2023

Real Axe Creates an Immersive AR Game for Singapore Zoo’s Golden ZOObilee

Real Axe, renowned for its expertise in experiential technology like augmented reality (AR), has joined forces with Mandai Wildlife Group to introduce an innovative AR game for Singapore Zoo’s Golden ZOObilee celebrations. By seamlessly merging digital content with the real world, visitors can enjoy an interactive and mesmerizing experience like never before. From virtual helicopters to bursting fireworks, the AR game elevates the celebration, making it an unforgettable event for all attendees.

Written by Jasmine

Published April 4, 2023

Why Prioritising User Experience is Key to Business Success

Are you struggling to stand out in a crowded market? Prioritising user experience could be the key to unlocking your business’s full potential. At Real Axe, we understand the importance of delivering innovative marketing technology solutions that make your brand stand out and prioritize user experience.

Written by Jasmine