Category: Technology

Published August 2, 2023

Real Axe Creates an Immersive AR Game for Singapore Zoo’s Golden ZOObilee

Real Axe, renowned for its expertise in experiential technology like augmented reality (AR), has joined forces with Mandai Wildlife Group to introduce an innovative AR game for Singapore Zoo’s Golden ZOObilee celebrations. By seamlessly merging digital content with the real world, visitors can enjoy an interactive and mesmerizing experience like never before. From virtual helicopters to bursting fireworks, the AR game elevates the celebration, making it an unforgettable event for all attendees.

Written by Jasmine

Published June 8, 2023

Apple Vision Pro: Exploring the Seamless Blend of AR and VR

After the initial excitement settles, it’s time to delve into the remarkable features of Apple Vision Pro eyewear and discover even more captivating details. Why is this product being hailed as revolutionary? Discover the groundbreaking features of Apple Vision Pro, the eyewear that redefines the boundaries of augmented and virtual reality. Seamlessly combining AR and VR capabilities, this revolutionary product empowers users to navigate between the real and virtual worlds like never before, thanks to advanced technologies such as 3D cameras, gesture recognition, and eye tracking.

Written by Li Peng Fei

Published June 6, 2023

Explore Experiential Technology Solutions: Apple Vision Pro and Real Axe

AR will undoubtedly be everywhere! The unveiling of Apple’s Vision Pro marks a significant milestone in bridging the gap between the real and digital worlds. Real Axe is excited to continue pioneering the use of AR technology for marketing solutions and helping brands deliver captivating experiences. As we explore the possibilities offered by the Vision Pro, we are committed to creating immersive marketing campaigns that enhance brand visibility and connect brands with their audience like never before.

Written by Jasmine

Published May 19, 2023

Klook’s Augmented Reality (AR) Driven Summer Travel Interactive Promotion

Real Axe has created an innovative Augmented Reality (AR) campaign for Klook. An AR Sky Effect that seamlessly blends the real and virtual worlds to create an unforgettable journey for travelers. Discover how this AR-powered marketing campaign is reshaping the industry, creating unique and engaging experiences that transcend traditional promotions. At Real Axe, we are all about empowering brands to stand out through experiential technology solutions.

Written by Jasmine

Published April 30, 2023

Interactive AR Game for Genki Sushi’s Jumbo Sushi Product Launch

Real Axe developed an interactive WebAR game for Genki Sushi’s Jumbo Carnival campaign, where customers scanned a QR code to collect sushi items and earn points. This immersive experience boosted brand exposure, increased foot traffic, and encouraged social media sharing, driving excitement and loyalty.

Written by Jasmine

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