Published June 1, 2024
Written by Jasmine Marketing Manager at NPN
I am dedicated to leverage experiential technologies like AR, MR, XR, Volumetric Video, Holographic, and more to empower brands in distinguishing themselves within competitive markets. Join me on an explorative journey into cutting-edge technologies, reshaping marketing strategies with technologies, and thriving in today's digital age.
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The Challenge
Striving to break away from conventional pledging methods, NUH aimed to inspire healthcare workers to adopt healthier practices through an immersive and intuitive gamification project, offering a modern and engaging approach to promoting well-being.
The Solution
An activity where participants scan a QR code, guiding them to a game that uses AI gesture-recognition and AR technology. In the game, they perform the pledge gesture, activating AR filters that align with their selected health pledge, making the experience both interactive and immersive.
Technology Used:
AI Gesture Recognition, AR Filters (Head Tracking)
Scan QR to try it out! Or click here!
The Result
It elevated both engagement and significance, transforming the commitment into a visually impactful and meaningful experience for the healthcare workers.
