Published April 30, 2023
Written by Jasmine 
The Challenge
To promote Genki Sushi's new Jumbo Carnival campaign by offering an immersive and interactive experience that excites customers about their latest offerings. he challenge lies in creating a fun and memorable experience that effectively generates buzz and drives interest in the campaign.
The Solution
An interactive game utilizing WebAR technology has been created, offering customers easy access without the need to download a separate app. With a simple scan of a QR code, customers can immediately immerse themselves in the Jumbo Carnival game, where they collect new sushi items to earn points. The highest scorer will be rewarded, adding a fun competitive element to the experience.
The Result
The Jumbo Carnival AR Game generated excitement for Genki Sushi by offering an interactive experience that boosted brand exposure, customer loyalty, and sales. It encouraged social media sharing and increased foot traffic. The fun and immersive nature of the game helped build excitement around the brand, creating a lasting impression.
