Published June 24, 2024 by

Written by Claud
Claud Tan
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Augmented Reality Boost Audience Engagement

In today’s competitive event landscape, audience engagement is more important than ever. Therefore, event organizers always look for new ways to make their events more interactive and memorable. They can boost audience engagement with Augmented Reality Augmented Reality (AR) is emerging as one of transformative tool that can make events more exciting and engaging.

A person holding phone playing Pokemon Go
Credit : Live Science

What is Augmented Reality (AR) for Events?

Augmented reality (AR) is a technology that allows people to superimpose digital content such as images, sounds and text over a real-world environment. Pokemon Go is one of the best example how Pokemon superimposed on the world via a smartphone. Nowadays, AR technology has application in a variety of industries, including entertainment, retail, education, and event.

A group of attendees using VR and AR in a corporate event

Using AR in Corporate Events

Augmented Reality can seamlessly integrate into many parts of corporate events, making them more dynamic and engaging. Here are some AR example: 

Virtual Product Demonstration : AR allows attendees to explore products in 3D space. In 3D space, AR could offer a deeper understanding or hands-on experience to attendees without the need for physical prototypes. This immersive demonstration can make product demonstration more impactful and memorable. 

Interactive Presentation : AR able to make your presentation more engaging when static content superimpose into the screen. Imagine a keynote speech where visuals pop out from the screen and attendees interact with it. As a result, the whole presentation would become more interactive and engaging for the audience. 

AR-Enabled Networking Opportunities : AR could make networking more effective and fun when attendees exchanging their business profiles. As example, attendees can provide a business card with QR code printed on it. The QR code could pop up detailed business profiles or enhanced icebreaker activities.

Benefits of Using AR in Events

AR offers several benefits that can enhance the overall event experience : 

Personalization Experiences : AR can tailored to individual interests, giving each attendee a unique and engaging experience. This is because the AR content are based on user input and preferences, making the experience personal and memorable. 

Increased Engagement and Interactivity : AR can keep attendees entertained and engaged throughtout the event by incorporating gamification elements. AR gamification could make event more interactive while having attendees have intrinsic motivation to win the gamification.

Enhanced Networking Opportunities : AR can help attendees break the ice and initiate meaningful interactions. When attendees networking in an event, they could share their QR code which facilitating better connection and conversations.

AR integration in Corporate Events

Here are some examples of how AR integrates in corporate events : 

Bosch Automotive Workshop : AR technology integrated into Bosch workshop to display all relevant repair information briefly. AR technology could make workshop learning more efficient and easier for attendees to learn the product.

NUH Admin and Ancillary Day 2024 : AR Pledge Gamification was used in this event to boost the engagement with the attendees. NUH’s admin and ancillary interacted with the gamification content on Admin & Ancillary Day 2024. Difference individual input would create unique experience and meaningful memories with their colleagues. 

NPN business name card : Attendees could print their QR code with AR experience on their name card and distribute it to others for networking purpose. Through AR experience, attendees could get your business profiles and leave a lasting impression to your connection.

Conclusion

Augmented Reality (AR) holds immense potential to revolutionize event experiences. By personalizing experiences, increasing interactivity and enhancing networking opportunities, AR can transform how events are conducted and experienced.

At Real Axe, we specialize in leveraging AR technology to create extraordinary event experiences. Our cutting-edge solutions are designed to enhance audience engagement, making events more immersive and interactive. By integrating AR into your event planning, we can help you create unique and memorable experiences that captivate your audience and set your brand apart.

The future of AR in event planning is bright, promising more immersive and engaging experiences for all attendees. Brands that embrace these technologies will stand out and connect more effectively with their audience. Ready to elevate your event with cutting-edge AR technology? Contact Real Axe today to learn more about out experiential technology solutions and how we can help you boost audience engagement with AR Let’s create extraordinary event experiences together!