Published September 3, 2024

Lenovo AR-Activated Promotional Materials

Real Axe collaborated with Lenovo to create AR-activated promotional materials for the Lenovo Yoga Series transforming static in-store displays into dynamic immersive experiences.

Written by Jasmine

Published August 1, 2024

Singtel’s Interactive AR Character for Product Education

Real Axe developed an interactive AR experience for Singtel, where users scanned a QR code to engage with a mascot, view multimedia, and control it in a realistic background. This innovative approach enhanced customer engagement, strengthened brand recall, and boosted prepaid SIM card sales.

Written by Jasmine

Published July 30, 2024

Get Mascot Lively with Augmented Reality (AR)

Integrating augmented reality (AR) with your brand mascot can boost customer engagement, create unique experiences, and enhance events and promotions. AR technology can make your brand more memorable and interactive.

Written by Claud

Published July 22, 2024

Apple Intelligence, the New AI from Apple

Apple Intelligence is transforming Apple’s AI approach and enhancing device integration of AI. The future of Apple is getting more user-friendly with integration of Artificial Intelligence.

Written by Claud

Published July 15, 2024

Experiential Products/Campaigns on June 2024

Explore the innovative tech breakthroughs from June 2024, including Apple Intelligence, AR tours in Singapore on Google Maps, and Sightful’s screenless laptop. These advancements are transforming our interactions with technology and changing our future world.

Written by Claud

Published July 8, 2024

AI text to image technology associate ketchup to Heinz

Heinz’s innovative “AI Ketchup” campaign used artificial intelligence to draw ketchup, blending creativity and technology to strengthen their brand. Know how AI text to image works and how “AI Ketchup” becoming award winning campaign.

Written by Claud

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