This coming Black Friday campaign, SPH has teamed up with NPN’s gift card redemption system to make it possible to offer gift vouchers through newspaper media. Digitalising this year marketing campaign. This departure from the traditional method of announcing a promotion in the paper and telling readers where to redeem it is more convenient for readers, as they can easily access the information and use the voucher at the specific retail stores mentioned in the terms and conditions. In addition, the gift card system allows SPH to track redemption rates and better assess the effectiveness of its promotions, making it a win-win situation for both SPH and its readers.
Published November 25, 2021