Published May 24, 2024
Written by Claud 
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Leveraging Cutting-Edge Experiential Technologies to Foster Health Commitments
In a remarkable display of technological innovation, Real Axe launched a pledge gamification campaign for NUH Admin and Ancillary Day. This two-week initiative kicked off with a vibrant opening ceremony, marking a significant leap in how technological advancements can drive social change and personal commitment.
Real Axe, a leader in experiential technology, has harnessed its cutting edge Artificial Intelligence (AI) and Augmented Reality (AR) technologies to create an engaging and interactive pledge experience. This campaign encourages participants to actively commit to healthier practices, facilitated through an intuitive and immersive digital environment.
This initiative features a unique gesture-recognition technology where participants perform a pledge gesture, which then triggers AR filters aligning with the chosen health pledge. This dynamic interaction creates a compelling moment of commitment. The AR effects not only enhance the sense of engagement but also reinforce the pledge’s importance, making the act of commitment both profound and visually memorable. This shared visual pledge becomes a conversation starter, inspiring others to join in, thereby amplifying the campaign’s reach and impact on community health behaviors.
“Our pledge gamification reflects our deep commitment to innovation and our belief in the transformative power of technology to inspire positive change.” said Mr. Li Pengfei, CEO. “By recognizing participants’ pledge gestures through AI, we ensure each pledge is a personal commitment, enhanced by AR filters that correspond to the specific pledge, making the experience memorable and shareable“.
Real Axe’s approach not only makes the pledge act fun and engaging but also fosters a sense of community, driving higher engagement and participation rates. By integrating AI to recognize hand gestures and AR to bring digital pledges to life, Real Axe continues to redefine the landscape of interactive and experiential technology.
As pioneers in the field for over 15 years, Real Axe remains at the forefront of using technology to enhance both brand and user experiences, continually pushing the boundaries of what is possible in the realm of experiential technology. In this digital era, we transcend traditional engagement methods. Real Axe is committed to innovating user experiences, emphasizing the creation of unforgettable brand moments that are all about delivering exceptional experiences.
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