Published May 19, 2023
Written by Jasmine 
Klook’s AR-Powered Summer Travel Marketing Campaign by Real Axe
In the ever-evolving world of marketing, brands are constantly seeking innovative ways to captivate their audience. The future of interactive marketing lies in the seamless integration of Augmented Reality (AR) technology, and what we have created for Klook in the AR Sky Effect campaign is at the forefront of this revolution. A cutting-edge campaign that seamlessly blends the real and virtual worlds to create an unforgettable journey for travelers. Let’s look at how this AR-powered marketing campaign is reshaping the industry, creating unique and engaging experiences that transcend traditional promotions.
Unveiling the AR Sky Effect
Klook’s AR Sky Effect is an extraordinary AR campaign that brings the magic of the sky to life. By scanning during the day, users are treated to a mesmerizing day sky effect, while scanning at night reveals a breathtaking night sky effect. This customized experience allows users to interact with the virtual elements, such as falling parachutes or rising lanterns, which unveil exclusive promo codes. By copying the promo code, users can enjoy special discounts when purchasing through Klook, adding an exciting layer to their travel plans
Going Beyond Traditional Promotions
Klook’s AR Sky Effect goes beyond traditional promotions, capturing the attention of users and driving online purchases. By simply heading to Cheers Esso outlets to spot the digital ads on digital screens around Cheers Esso, travelers can unlock a unique AR Sky Effect using their smartphones. As they gaze up at the sky, they will be transported into a digital realm where enchanting visuals and interactive elements come to life. Seamlessly blending the virtual and physical worlds, this campaign captures the imagination of users and entices them to engage with the brand in a way that is both exciting and memorable. It signifies the future of customer engagement, where AR technology plays a pivotal role in driving brand awareness and customer loyalty.
Real Axe – Your Experiential Technology Partner
At Real Axe, we go beyond being a technology company. We are the visionary pioneers of experiential technology, harnessing the power of augmented reality (AR), mixed reality (MR), extended reality (XR), artificial intelligence (AI), volumetric video, and holographic marvels. For over 14 years, Real Axe has been dedicated to crafting extraordinary and unforgettable interactions that transcend the boundaries of reality. Real Axe redefine interactions and reshape user experiences, setting brands apart in a homogenised market. Real Axe’s expertise lies in blurring the boundaries between the physical and digital realms, seamlessly integrating technology into the fabric of everyday life, revolutionising the way brands engage with their audience.
Real Axe is steadfastly committed to creating immersive and captivating user experiences, especially in today’s rapidly evolving landscape where audiences seek meaningful connections with brands. In an era where interactions have shifted to digital platforms, user experience has become more crucial than ever before. By placing the user at the center of our creations, Real Axe craft experiences that resonate deeply, leaving a lasting impression on every individual who engages with our solutions. Over the years, Real Axe’s journey has been marked by successful partnerships with industry leaders such as Singtel, Klook, Genki Sushi, and many more.
The AR Sky Effect campaign is a testament to our commitment to innovation and pushing the boundaries of what is possible in marketing. By harnessing the potential of AR technology, brands can elevate their campaigns, create unique experiences, and connect with their audience in a more meaningful way.
Discover how Real Axe can help your brand stand out with our experiential technology solutions and contact us to know more!
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