Published February 7, 2023

Take Your Product Packaging to the Next Level with Augmented Reality

Packaging is no longer just a fixed physical product. It can now be a gateway for new experiences, new ways to tell brand stories, to connect with and educate customers. With augmented reality for packaging, you can enhance your marketing campaign with all sorts of digital content, from text and graphics to videos, animations, and interactive games. Exploring the world of Interactive Packaging will step up your marketing to the next level, with all new Digital Solutions that will enable you to place your content directly into the consumers hands. Interested to know more? Have a chat with our expert Today! https://www.retailtechnpn.com/sg/contact-us/

Written by Jasmine

Published December 1, 2022

6 Innovative and Fun Examples of Augmented Reality in Marketing

Augmented Reality (AR) or Mixed Reality (MR) has seen huge growth over the past few years and is increasingly adopted by advertisers to create engaging experiential campaigns. Consumers are more and more open to augmenting their world with useful content, information, and offers while establishing deep emotional connections with brands. That is why we at Real Axe, we aim to bring more than just AR or MR technology to you. Our mission is to produce the best, most creative, and most effective AR and MR marketing campaigns. To transform the way people, interact with their surroundings to incorporate advanced and interactive technologies into their everyday retail. In this blog post, you will get to see the best marketing campaign examples using AR and MR. Interested to know how you can use Mixed Reality or Augmented Reality experiences for unique consumer experiences and shift your retail towards a digital-first business model? Have a chat with our expert Today! https://real-axe.com/contact-us

Written by Jasmine

Published November 23, 2022

The 6 Benefits of Using Augmented Reality or Mixed Reality in Marketing

Integrating AR and MR technology is to embed and embody marketing content in a customer environment. Alternatively, it can be thought of as a marketing or sales strategy that allows brands to help consumers interact with them and make smarter purchasing decisions and reduce returns. In this article, we explore the 6 benefits of AR and MR in marketing campaigns. Furthermore, our latest solution, MR.retail, brings more than just mixed reality or augmented reality technology to you. Our mission is to product the best, most creative, and most effective AR and MR marketing campaigns. To transform the way people, interact with their surroundings to incorporate advanced and interactive technologies into their everyday retail. Interested to know how you can use Mixed Reality or Augmented Reality experiences for unique consumer experiences and shift your retail towards a digital-first business model? Have a chat with our expert Today! https://www.retailtechnpn.com/sg/contact-us/

Written by Jasmine

Published November 3, 2022

CEO of NPN, Speaks at FLAsia 2022 on How to Succeed in the New Digital Era of Retail with AR and MR Technologies

In the post-Covid-19 period, the retail industry is hugely impacted. The global economy is also likely to enter a recession, while business expenses like labour cost and supply chain continue to rise. How can we help the retail industry to increase profit through new technologies and novel concepts? Read on as we share more on AR and MR technologies that will get you ready for the new digital era of retail.

Written by Jasmine

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