Published August 1, 2024
Written by Jasmine 
The Challenge
To boost Singtel prepaid SIM card sales by implementing creative, interactive strategies that deliver a memorable customer experience at key product touchpoints. By engaging customers directly with the product through unique and immersive interactions, Singtel aims to position itself as the preferred choice in the market.
The Solution
An AR experience was developed where a mascot appears on customers' phones after scanning a QR code. Users can interact with the mascot, view multimedia such as videos and photos, and control the mascot within a realistic background. These features combine to offer a personalized and immersive experience, enhancing engagement for users.
The Result
The interactive mascot engaged users in real time, creating a more memorable and appealing brand experience. It helps establish a deeper emotional connection with the brand. It also significantly boost sales by driving more meaningful interactions and improving brand recall.
