Published October 10, 2023
Written by Jasmine 
The Challenge
To create an interactive and memorable experience that enhances visitor participation and strengthens the connection to both Singapore’s National Day celebrations and the Zoo’s 50th anniversary, the Golden ZOObilee.
The Solution
Visitors can enjoy an interactive AR experience by spotting the inflatable Jubilee, the Rothschild’s Giraffe. By scanning a QR code, they can launch an immersive AR game where they guide virtual helicopters carrying the national flag and help parachutists land on designated targets. Successful completion triggers a fireworks display and gives players the chance to win exclusive promo codes.
The Result
This AR experience created a novel way for visitors to interact with the event and enjoy the National Day celebrations, enhancing their overall experience at the Singapore Zoo. It significantly boosted visitor engagement by offering a memorable and interactive activity.
