Published June 1, 2024 by Jasmine

Written by Jasmine

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Marketing Manager at NPN

I am dedicated to leverage experiential technologies like AR, MR, XR, Volumetric Video, Holographic, and more to empower brands in distinguishing themselves within competitive markets. Join me on an explorative journey into cutting-edge technologies, reshaping marketing strategies with technologies, and thriving in today's digital age.

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The Challenge

Seeking an innovative approach, NUH aimed to encourage healthcare workers to embrace healthier habits by integrating pledging into a user-friendly and interactive gamification campaign, making the commitment process more engaging and motivating.

The Solution

An experience where participants take part in a pledge game utilizing AI gesture-recognition technology and AR filters. To complete their pledge, they perform different interactive elements such as touch feature, raising their eyebrows or moving their mouths, adding an interactive and playful element to the process.

Technology Used:

AI Gesture Recognition, AR Filters (Touch, Eyebrow, Mouth, Eyes Tracking)

Scan QR to try it out! Or click here!

The Result

NUH nurses enjoyed a more interactive and fulfilling experience on their special day, fostering a vibrant and positive workplace culture.