Published July 30, 2024 by

Written by Claud
Claud Tan
All Posts

The role of AR in bringing mascots to life

In the ever-evolving world of marketing, businesses always finding new ways to bring in more sales. Creating a memorable character such as brand mascot and bringing them to life with AR is one of the ways businesses are using nowadays. For example, Pokemon Smile that encourage kids to brush their teeth of Pac-Man to enhance pizza-eating experience by playing game on pizza box. Let’s look at how augmented reality mascot could benefit your brand.

How Real Axe bring mascot to life

Real Axe has created AR experience with a mascot that could pop out on your phone after scanning the QR code. Then, we would use AI image recognition technology to detect the card to activate the AR experience. Then options would be appear for user to pick. Interactive elements are available in the option such as interaction with the mascot and play multimedia such as video or photo, adding personal touch to the interaction.

The Benefits of Integrating AR with your Mascot

  • a) Enhancing Engagement with User

AR can bring characters to life, turning from static figures into interactive characters. These characters able to engage with users in real-life, making the brand more memorable and appealing.

Thus, these interactions creating a magical moment for the users, leading to better brand recall and next fostering brand loyalty.

  • b) Creating Unique Experiences

AR offers endless possibilities in creating unique and personalized experiences with characters or brand mascots. These experiences can be tailored to individual preferences, making each interaction special and memorable. 

  • c) Leveraging AR for Events

AR characters can be used in events to attract and educate audiences. This creates memorable experiences that encourage people to engage more deeply with your events. 

Not only that, these AR experiences in event could increase event attendance and enhance engagement with visitors.

Conclusion

Integrating AR with brand mascots is a powerful strategy to enhance customer engagement, create unique experiences, and leverage events. This innovative approach not only makes your brand more memorable but also fosters deeper connections with your audience. 

At Real Axe, we are committed to craft a unique and personalized user experiences for our partners. We excel in leveraging AR to set your brand apart from competitors. Our expertise enables us to design amazing encounters that go beyond typical experiences. By collaborating with Real Axe, you can bring your character or mascot to life and create unforgettable experiences for your audience. Contact us today to explore our experiential technology solutions and elevate your branding to the next level.