Category: Technology

Real Axe’s innovative gamification campaign transformed newspaper vending machines by combining purchases with interactive games, boosting sales, attracting new users, and encouraging repeat engagement.

Our immersive snowboarding gamification at SWITCH 2024 and Cheers at Changi Airport captivated visitors with its engaging gameplay and innovative use of AR and motion recognition. Strategically placed kiosks attracted crowds, boosting foot traffic and creating memorable brand experiences that encouraged social media sharing and strengthened brand recall.

At the Singapore Youth Art Exhibition 2024, an interactive booth using AI transformed visitor messages into stunning art, embodying the theme “Artist and Collaboration” and enhancing engagement with the exhibition.

Real Axe collaborated with Lenovo to create AR-activated promotional materials for the Lenovo Yoga Series transforming static in-store displays into dynamic immersive experiences.

Real Axe developed an interactive AR experience for Singtel, where users scanned a QR code to engage with a mascot, view multimedia, and control it in a realistic background. This innovative approach enhanced customer engagement, strengthened brand recall, and boosted prepaid SIM card sales.