Published January 20, 2024

Ngee Ann Polytechnic 2024 Open House AI-powered Interactive

At Ngee Ann Polytechnic’s Open House, Real Axe introduced an AI-powered 2 player challenge where participants replicated heart gestures to win rewards. This interactive experience not only highlighted AI technology but also boosted engagement and strengthened the institution’s appeal.

Written by Jasmine

Published November 10, 2023

How is Artificial Intelligence (AI) Reshaping Marketing Campaigns

Embark on an intriguing journey into the dynamic realm of marketing, where the rise of Artificial Intelligence (AI) is redefining campaigns. Discover a multitude of AI types, including text-to-image and image-to-image generation, the integration of ChatGPT and DALL-E, as well as voice-activated and sound-capturing capabilities. Delve into the diverse and impactful ways AI shapes the marketing landscape, providing a glimpse into the exciting future of consumer engagement.

Written by Jasmine

Published October 10, 2023

Singapore Mandai Zoo’s Immersive Outdoor AR Game

For the Golden ZOObilee and National Day celebrations, Real Axe introduced an AR game where visitors scanned a QR code to guide virtual helicopters and parachutists, triggering fireworks and unlocking promo codes. This innovative experience captivated participants, enhancing engagement and making the event unforgettable.

Written by Jasmine

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