Published January 15, 2025
Real Axe’s innovative gamification campaign transformed newspaper vending machines by combining purchases with interactive games, boosting sales, attracting new users, and encouraging repeat engagement.
Written by Jasmine
Published December 24, 2024
Our immersive snowboarding gamification at SWITCH 2024 and Cheers at Changi Airport captivated visitors with its engaging gameplay and innovative use of AR and motion recognition. Strategically placed kiosks attracted crowds, boosting foot traffic and creating memorable brand experiences that encouraged social media sharing and strengthened brand recall.
Written by Jasmine
Published November 1, 2024
At the Singapore Youth Art Exhibition 2024, an interactive booth using AI transformed visitor messages into stunning art, embodying the theme “Artist and Collaboration” and enhancing engagement with the exhibition.
Written by Jasmine
Published August 1, 2024
Real Axe developed an interactive AR experience for Singtel, where users scanned a QR code to engage with a mascot, view multimedia, and control it in a realistic background. This innovative approach enhanced customer engagement, strengthened brand recall, and boosted prepaid SIM card sales.
Written by Jasmine
Published July 30, 2024
Integrating augmented reality (AR) with your brand mascot can boost customer engagement, create unique experiences, and enhance events and promotions. AR technology can make your brand more memorable and interactive.
Written by Claud
Published July 22, 2024
Apple Intelligence is transforming Apple’s AI approach and enhancing device integration of AI. The future of Apple is getting more user-friendly with integration of Artificial Intelligence.
Written by Claud