Published September 3, 2024
Written by Jasmine 
The Challenge
To make static in-store promotional materials unique and interactive for the Lenovo Yoga Series laptop launch that brings its innovative features to life through immersive content.
The Solution
An interactive booth at the end of the exhibition using generative Text-to-Image AI technology, allowing visitors to leave encouraging messages about the artwork or to the student artists, which are then transformed into AI-generated art.
The Result
This transformed promotional materials into dynamic, interactive experiences that not only captured customer attention but also created a more engaging and memorable interaction. It also elevated customer participation, fostering deeper connections with the brand and encouraging more meaningful engagement.
