Published June 6, 2025

Step Into the Past with AI Transformation at Chinatown Heritage Centre

Real Axe brings heritage to life with an AI-powered transformation experience at the Chinatown Heritage Centre. Using hand gestures, visitors can become heritage icons like the Samsui Woman or Street Hawker, blending tradition with technology for a truly immersive and memorable cultural journey.

Written by Amberly

Published January 15, 2025

Promotional Campaign Elevated with Web-Based Mini Games

Real Axe’s innovative gamification campaign transformed newspaper vending machines by combining purchases with interactive games, boosting sales, attracting new users, and encouraging repeat engagement.

Written by Jasmine

Published December 24, 2024

Capturing Attention With Immersive Snowboarding Gamification

Our immersive snowboarding gamification at SWITCH 2024 and Cheers at Changi Airport captivated visitors with its engaging gameplay and innovative use of AR and motion recognition. Strategically placed kiosks attracted crowds, boosting foot traffic and creating memorable brand experiences that encouraged social media sharing and strengthened brand recall.

Written by Jasmine

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