Published January 30, 2024 by

Written by Claud
Claud Tan
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Rethink functionality of QR code

QR code usage is mushrooming around the world thanks to high smartphone penetration and well-round technology. We love QR codes because it’s simple to create, scan and generate lead for business. However, black and white QR code is harder to grab prospect attention as it’s everywhere in public to grab people attention. Thus, AI-generated artistic QR code definitely make your QR code stand out among others.

What is QR code?

First of all, we need to understand what is QR code. QR codes, or Quick Response codes, are two-dimensional barcodes that can store a wide range of information and are easily scanned with a smartphone. Originally developed for tracking automotive parts, these codes have evolved into tools for accessing information instantly. In our increasingly digital world, QR codes have become ubiquitous, appearing in marketing, product packaging, and even in personal exchanges of information.

Artistic QR code generated by Coke Studio
Source : MarketingDive

Integration of QR codes and art

Thanks to ControlNet for Stable Diffusion innovative web UI, we able to blend QR codes within images like images above. The QR code is practically invisible to the naked eye, yet effortlessly scannable with our smartphone. The integration technology is available here and it’s transforming the landscape of digital design. It challenges traditional perception of black and white QR code, inviting viewers to interact with colourful and eye catching visual.

Miller Lite QR code on a T-Shirt for Super Bowl Commercial break
Source : MarketingDive

Artistic QR code

There are numerous examples artistic QR codes implemented in real life. For instance, exhibition that featured paintings in QR code, Coke’s QR codes for their campaign or Miller Lite’s QR code in Super Bowl commercial breaks. These cases illustrate the potential of this integration to create dynamic and engaging art form with audience.The future of artistic QR codes is full of potential, changing the way we create, experience and interact with QR codes. By bridging the physical and digital worlds, these advancements will continue to push the boundaries of artistic expression and audience engagement.You can create your own QR codes or find us, Real Axe to create experimental marketing for your campaign with QR codes.