Published July 1, 2024 by Jasmine

Written by Jasmine

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Marketing Manager at NPN

I am dedicated to leverage experiential technologies like AR, MR, XR, Volumetric Video, Holographic, and more to empower brands in distinguishing themselves within competitive markets. Join me on an explorative journey into cutting-edge technologies, reshaping marketing strategies with technologies, and thriving in today's digital age.

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The Challenge

Name: New Pos Network
Address: 10 Ubi Crescent #06-50 Ubi Techpark, SINGAPORE, 408564
Price range: Custom

To bring brand awareness to NPN travel on TikTok, by creating engaging AI and AR game filter experience to draw in its active audience. This interactive experience will inspire users to discover NPN travel and its products and services in a fun, engaging, and customized way.

The Solution

Utilizing AI gesture recognition and AR, a TikTok Game Filter is created as an engaging Q&A game where users answer questions using specific hand gestures. As they play, the filter generates immersive travel-themed backgrounds, making users feel as though they are fully immersed in the experience of exploring various destinations.

Technology Used:

AI Gesture Recognition, Facial Recognition, AR Filter

Scan QR to try it out! Or click here!

The Result

This approach boosted brand awareness by reaching a wider audience through organic shares and interactions, while fostering a deeper connection with your audience. It also increased sales by encouraging more engagement and deeper brand loyalty.