Published January 15, 2025
Written by Jasmine 
The Challenge
To drive awareness and increase new and repeated users to purchase newspaper from vending machines sales channel. The goal was to make giveaway and lucky draw incentive campaign interactive and engaging that would motivate customers to buy newspapers, participate in a rewarding activity.
The Solution
An interactive gamification campaign was introduced, allowing customers to purchase a newspaper from the vending machine to participate in the activity. Upon purchase, users gained access to a fun and engaging game that provided an opportunity to win exciting rewards. This transformed the traditional giveaway and lucky draw mechanism into an immersive experience, increasing customer participation and creating a sense of excitement around purchasing and playing.
The Result
The campaign successfully brought attention to the newspaper vending machines, driving new user acquisition and boosting sales. The interactive gameplay captivated participants, encouraging them to engage with the brand and share their experiences. This innovative approach not only enhanced the overall user experience but also strengthened brand recall and promoted repeat purchases.
