Published February 7, 2024
Written by Claud 
- Get Mascot Lively with Augmented Reality (AR)30 Jul 2024
- Apple Intelligence, the New AI from Apple22 Jul 2024
- Experiential Products/Campaigns on June 202415 Jul 2024
Navigating January 2024 AI & AR Integrated Marketing Products/Campaigns
The integration of emerging technologies such as Augmented Reality (AR) and Artificial Intelligence (AI) is reshaping the landscape of digital advertising and consumer engagement. There are few AI/AR highlights from January we could look into it and anticipate the future trajectory of this digital revolution.
1) CES (Consumer Electronics Show) 2024 unveiled latest electronics trends
To begin with, January is an exciting month in exploring new era of smart technology from CES 2024 which held from 10th – 12th of January 2024. CES is an annual event that showcases the latest innovations and advancements in consumer electronics. It’s a global stage for companies to present new products and technologies across various sectors. Here’s a quick look at some of the most interesting AI integrated smart electronics that Singapore consumers can anticipate of in near future.
- a) Philips Palm Reading Smart Lock
Philips is introducing their first residential smart lock with palm recognition technology. This innovative lock uses biometric technology, offering a secure and keyless entry by reading the unique pattens of our palms. It’s also designed to sync up with modern smart home ecosystems including Amazon Alexa or Google Assistant. Unlike most of smart locks on the market, Philips Wi-Fi Palm Recognition Smart Deadbolt has built in Wi-Fi capabilities. This eliminates the need for additional Wi-Fi bridges, and streamlines the pairing and setting up of the smart lock with the Philips Home Access app.
- b) Ballie AI Robot by Samsung
Samsung Electronics introduced a new version of Bailie, an AI home companion robot. With its AI capabilities, Ballie would drive around the home to complete various given tasks. As example, you may asks Bailie to provide video updates of your pets or loved ones when you’re away from home. What’s more, you can request to project workout videos on the wall or floor in an optimal size or playing music or answering your phone calls. Our home life would be more productive and enjoyable with Ballie existence. Samsung is going all-in on AI into their products in 2024.
- c) LG Smart Washer & Dryer
LG introduced smart washer & dryer all in one machine and would be a game-changer in home laundry care with integration of AI. This combo machine has build-in sensors that uses AI to detect fabric texture, soil level, and load size, then automatically adjust the right wash/dry motions, temperature, and other settings for optimal fabric care. LG claims this smart electronics would use up to 60% less energy than a vented machine, representing significant step in smart home technology.
2) Samsung Galaxy Unpacked Galaxy AI
Another AI trends that we would not miss would be Samsung launch of Galaxy S24 series which incorporated with AI features on Samsung Unpacked which held on 18th of January 2024. We have covered what we known of Galaxy AI before the event but more features revealed by Samsung that we need to know about.
- a) Expressive texts with AI on Google Messages
Words carry emotion and users can express it easily to their friends and family with Galaxy S24. User can write a normal and generic message into their phone. With the help of Magic Compose powered Gemini Nano, it would helps you craft unique messages in different styles — like excited, formal or even lyrical.
- b) Circle to Search with Google
This new feature enables users to do a quick search on Internet for items of interest in an image or texts by circling the items with finger or S Pen. It provides a good user experience as we do not need to change application or type out search query.
3) Bondee: The Future Trend of Social Interaction with AI & AR
Do you still remember the Bondee hype that everyone share on social media? Users create their visual avatar and room space with their creativity and share it with their friends. However, we didn’t hear anyone talking about it since then. We can anticipate more exciting things from it as Bondee announced they would adds in innovative use of augmented reality in their app to allow users to be more expressive.
4)Artificial Intelligence film by ASML, future of video advertising trends?
ASML, a semiconductor manufacturer produced a brand film to celebrate the global spirit of innovation in chip industry. What makes the brand film stands out is it fully produced by generative AI. According to ASML, the film was made with 1,963 natural language prompts that yielded 7,852 images. Then images are rendered by more than 900 computers covering 25,957 frames.
There are a lot of things happened on first month of the year and we can’t wait to see what future unfold for experiential technology in the future. If you would like to integrate the experiential technology into your marketing campaign like above brands, you can contact Real Axe so we could create meaningful and authentic connection with your audiences.
