{"id":9435,"date":"2025-01-15T10:55:00","date_gmt":"2025-01-15T02:55:00","guid":{"rendered":"https:\/\/real-axe.com\/blog\/?p=9435"},"modified":"2025-01-15T11:00:04","modified_gmt":"2025-01-15T03:00:04","slug":"promotional-campaign-elevated-with-web-based-mini-games","status":"publish","type":"post","link":"https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/","title":{"rendered":"Promotional Campaign Elevated with Web-Based Mini Games"},"content":{"rendered":"<div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-832c1be8\" data-vce-do-apply=\"all el-832c1be8\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-1cc80c01\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-1cc80c01\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-1cc80c01\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-53066ae8\" data-vce-do-apply=\"all el-53066ae8\"><h6 style=\"line-height: 0.5;\">&nbsp;<\/h6><h1 style=\"text-align: center; font-family: Poppins-Bold;\">The Challenge<\/h1><p style=\"margin-bottom: 20px; font-family: Poppins-Bold; font-size: 16px; font-style: normal; line-height: 1.8; text-align: center;\">To drive awareness and increase new and repeated users to purchase newspaper from vending machines sales channel. The goal was to make giveaway and lucky draw incentive campaign interactive and engaging that would motivate customers to buy newspapers, participate in a rewarding activity.<\/p><p style=\"line-height: 0.5;\">&nbsp;<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" data-vce-full-width=\"true\" id=\"el-63244d6f\" data-vce-do-apply=\"all el-63244d6f\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-29a68c99\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-29a68c99\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-29a68c99\"><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-dfb8341f\" data-vce-do-apply=\"all el-dfb8341f\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 62.5%; width: 1024px;\"><img loading=\"lazy\" class=\"vce-single-image vcv-lozad\" data-src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.9-1024x640.jpg\" width=\"1024\" height=\"640\" srcset=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.9-320x200.jpg 320w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.9-480x300.jpg 480w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.9-800x500.jpg 800w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.9-1024x640.jpg 1024w\" src=\"\" data-img-src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.9.jpg\" alt=\"\" title=\"24.9\" \/><noscript>\r\n        <img loading=\"lazy\" class=\"vce-single-image\" src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.9.jpg\" width=\"1024\" height=\"640\" alt=\"\" title=\"24.9\" \/>\r\n      <\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-fc19d980\" data-vce-do-apply=\"all el-fc19d980\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 62.5%; width: 1024px;\"><img loading=\"lazy\" class=\"vce-single-image vcv-lozad\" data-src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.10-1024x640.jpg\" width=\"1024\" height=\"640\" srcset=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.10-320x200.jpg 320w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.10-480x300.jpg 480w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.10-800x500.jpg 800w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.10-1024x640.jpg 1024w\" src=\"\" data-img-src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.10.jpg\" alt=\"\" title=\"24.10\" \/><noscript>\r\n        <img loading=\"lazy\" class=\"vce-single-image\" src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.10.jpg\" width=\"1024\" height=\"640\" alt=\"\" title=\"24.10\" \/>\r\n      <\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-7e0b5567\" data-vce-do-apply=\"all el-7e0b5567\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-89afd1c6\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-89afd1c6\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-89afd1c6\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-cf21dbf3\" data-vce-do-apply=\"all el-cf21dbf3\"><h6 style=\"line-height: 0.5;\">&nbsp;<\/h6><h1 style=\"text-align: center; font-family: Poppins-Bold; line-height: 1.5;\">The Solution<\/h1><p style=\"margin-bottom: 20px; font-family: Poppins-Bold; font-size: 16px; font-style: normal; line-height: 1.8; text-align: center;\">An interactive gamification campaign was introduced, allowing customers to purchase a newspaper from the vending machine to participate in the activity. Upon purchase, users gained access to a fun and engaging game that provided an opportunity to win exciting rewards. This transformed the traditional giveaway and lucky draw mechanism into an immersive experience, increasing customer participation and creating a sense of excitement around purchasing and playing.<\/p><p style=\"margin-bottom: 20px; font-family: Poppins-Bold; font-size: 16px; font-style: normal; line-height: 0.5; text-align: center;\">&nbsp;<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-55f63925\" data-vce-do-apply=\"all el-55f63925\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-9239a1f2\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-9239a1f2\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-9239a1f2\"><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-cf33965b\" data-vce-do-apply=\"all el-cf33965b\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 62.5%; width: 1024px;\"><img loading=\"lazy\" class=\"vce-single-image vcv-lozad\" data-src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.11-1024x640.jpg\" width=\"1024\" height=\"640\" srcset=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.11-320x200.jpg 320w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.11-480x300.jpg 480w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.11-800x500.jpg 800w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.11-1024x640.jpg 1024w\" src=\"\" data-img-src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.11.jpg\" alt=\"\" title=\"24.11\" \/><noscript>\r\n        <img loading=\"lazy\" class=\"vce-single-image\" src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.11.jpg\" width=\"1024\" height=\"640\" alt=\"\" title=\"24.11\" \/>\r\n      <\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-0c2db559\" data-vce-do-apply=\"all el-0c2db559\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 62.5%; width: 1024px;\"><img loading=\"lazy\" class=\"vce-single-image vcv-lozad\" data-src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.12-1024x640.jpg\" width=\"1024\" height=\"640\" srcset=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.12-320x200.jpg 320w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.12-480x300.jpg 480w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.12-800x500.jpg 800w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.12-1024x640.jpg 1024w\" src=\"\" data-img-src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.12.jpg\" alt=\"\" title=\"24.12\" \/><noscript>\r\n        <img loading=\"lazy\" class=\"vce-single-image\" src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/24.12.jpg\" width=\"1024\" height=\"640\" alt=\"\" title=\"24.12\" \/>\r\n      <\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-e1fe22a9\" data-vce-do-apply=\"all el-e1fe22a9\"><h6 style=\"line-height: 0.5;\">&nbsp;<\/h6><h1 style=\"text-align: center; font-family: Poppins-Bold;\">The Result<\/h1><p style=\"margin-bottom: 20px; font-family: Poppins-Bold; font-size: 16px; font-style: normal; line-height: 1.8; text-align: center;\">The campaign successfully brought attention to the newspaper vending machines, driving new user acquisition and boosting sales. The interactive gameplay captivated participants, encouraging them to engage with the brand and share their experiences. This innovative approach not only enhanced the overall user experience but also strengthened brand recall and promoted repeat purchases.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Real Axe&#8217;s innovative gamification campaign transformed newspaper vending machines by combining purchases with interactive games, boosting sales, attracting new users, and encouraging repeat engagement.<\/p>\n","protected":false},"author":7,"featured_media":9484,"featured_media_url":"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/SPH2.jpg","comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Promotional Campaign Elevated with Web-Based Mini Games<\/title>\n<meta name=\"description\" content=\"Real Axe&#039;s innovative gamification campaign transformed newspaper vending machines by combining purchases with interactive games, boosting sales, attracting new users, and encouraging repeat engagement.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promotional Campaign Elevated with Web-Based Mini Games\" \/>\n<meta property=\"og:description\" content=\"Real Axe&#039;s innovative gamification campaign transformed newspaper vending machines by combining purchases with interactive games, boosting sales, attracting new users, and encouraging repeat engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/\" \/>\n<meta property=\"og:site_name\" content=\"Real Axe\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/npnsingapore\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-15T02:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-15T03:00:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/SPH2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1120\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jasmine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/real-axe.com\/blog\/#organization\",\"name\":\"NPN\",\"url\":\"https:\/\/real-axe.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/npnsingapore\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/real-axe.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.retailtechnpn.com\/sg\/wp-content\/uploads\/2022\/01\/logo_npn.png\",\"contentUrl\":\"https:\/\/www.retailtechnpn.com\/sg\/wp-content\/uploads\/2022\/01\/logo_npn.png\",\"width\":88,\"height\":29,\"caption\":\"NPN\"},\"image\":{\"@id\":\"https:\/\/real-axe.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/real-axe.com\/blog\/#website\",\"url\":\"https:\/\/real-axe.com\/blog\/\",\"name\":\"Real Axe\",\"description\":\"Real Axe\",\"publisher\":{\"@id\":\"https:\/\/real-axe.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/real-axe.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/SPH2.jpg\",\"contentUrl\":\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/SPH2.jpg\",\"width\":1120,\"height\":800},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/#webpage\",\"url\":\"https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/\",\"name\":\"Promotional Campaign Elevated with Web-Based Mini Games\",\"isPartOf\":{\"@id\":\"https:\/\/real-axe.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/#primaryimage\"},\"datePublished\":\"2025-01-15T02:55:00+00:00\",\"dateModified\":\"2025-01-15T03:00:04+00:00\",\"description\":\"Real Axe's innovative gamification campaign transformed newspaper vending machines by combining purchases with interactive games, boosting sales, attracting new users, and encouraging repeat engagement.\",\"breadcrumb\":{\"@id\":\"https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\\u9996\\u9875\",\"item\":\"https:\/\/real-axe.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Promotional Campaign Elevated with Web-Based Mini Games\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/#webpage\"},\"author\":{\"@id\":\"https:\/\/real-axe.com\/blog\/#\/schema\/person\/638288b9480831c92b1541bd8629dc5d\"},\"headline\":\"Promotional Campaign Elevated with Web-Based Mini Games\",\"datePublished\":\"2025-01-15T02:55:00+00:00\",\"dateModified\":\"2025-01-15T03:00:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/#webpage\"},\"wordCount\":176,\"publisher\":{\"@id\":\"https:\/\/real-axe.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/SPH2.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/real-axe.com\/blog\/#\/schema\/person\/638288b9480831c92b1541bd8629dc5d\",\"name\":\"Jasmine\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/real-axe.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/18106a1704b8065b3b05dd83ff70d06a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/18106a1704b8065b3b05dd83ff70d06a?s=96&d=mm&r=g\",\"caption\":\"Jasmine\"},\"description\":\"I am dedicated to leverage experiential technologies like AR, MR, XR, Volumetric Video, Holographic, and more to empower brands in distinguishing themselves within competitive markets. Join me on an explorative journey into cutting-edge technologies, reshaping marketing strategies with technologies, and thriving in today's digital age.\",\"sameAs\":[\"https:\/\/real-axe.com\/\",\"https:\/\/www.linkedin.com\/in\/lohjasmine\"],\"url\":\"https:\/\/real-axe.com\/blog\/author\/jasmine\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Promotional Campaign Elevated with Web-Based Mini Games","description":"Real Axe's innovative gamification campaign transformed newspaper vending machines by combining purchases with interactive games, boosting sales, attracting new users, and encouraging repeat engagement.","canonical":"https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/","og_locale":"en_US","og_type":"article","og_title":"Promotional Campaign Elevated with Web-Based Mini Games","og_description":"Real Axe's innovative gamification campaign transformed newspaper vending machines by combining purchases with interactive games, boosting sales, attracting new users, and encouraging repeat engagement.","og_url":"https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/","og_site_name":"Real Axe","article_publisher":"https:\/\/www.facebook.com\/npnsingapore\/","article_published_time":"2025-01-15T02:55:00+00:00","article_modified_time":"2025-01-15T03:00:04+00:00","og_image":[{"width":1120,"height":800,"url":"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/SPH2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jasmine","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/real-axe.com\/blog\/#organization","name":"NPN","url":"https:\/\/real-axe.com\/blog\/","sameAs":["https:\/\/www.facebook.com\/npnsingapore\/"],"logo":{"@type":"ImageObject","@id":"https:\/\/real-axe.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/www.retailtechnpn.com\/sg\/wp-content\/uploads\/2022\/01\/logo_npn.png","contentUrl":"https:\/\/www.retailtechnpn.com\/sg\/wp-content\/uploads\/2022\/01\/logo_npn.png","width":88,"height":29,"caption":"NPN"},"image":{"@id":"https:\/\/real-axe.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/real-axe.com\/blog\/#website","url":"https:\/\/real-axe.com\/blog\/","name":"Real Axe","description":"Real Axe","publisher":{"@id":"https:\/\/real-axe.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/real-axe.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/#primaryimage","inLanguage":"en-US","url":"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/SPH2.jpg","contentUrl":"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/SPH2.jpg","width":1120,"height":800},{"@type":"WebPage","@id":"https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/#webpage","url":"https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/","name":"Promotional Campaign Elevated with Web-Based Mini Games","isPartOf":{"@id":"https:\/\/real-axe.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/#primaryimage"},"datePublished":"2025-01-15T02:55:00+00:00","dateModified":"2025-01-15T03:00:04+00:00","description":"Real Axe's innovative gamification campaign transformed newspaper vending machines by combining purchases with interactive games, boosting sales, attracting new users, and encouraging repeat engagement.","breadcrumb":{"@id":"https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u9996\u9875","item":"https:\/\/real-axe.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Promotional Campaign Elevated with Web-Based Mini Games"}]},{"@type":"Article","@id":"https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/#article","isPartOf":{"@id":"https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/#webpage"},"author":{"@id":"https:\/\/real-axe.com\/blog\/#\/schema\/person\/638288b9480831c92b1541bd8629dc5d"},"headline":"Promotional Campaign Elevated with Web-Based Mini Games","datePublished":"2025-01-15T02:55:00+00:00","dateModified":"2025-01-15T03:00:04+00:00","mainEntityOfPage":{"@id":"https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/#webpage"},"wordCount":176,"publisher":{"@id":"https:\/\/real-axe.com\/blog\/#organization"},"image":{"@id":"https:\/\/real-axe.com\/blog\/promotional-campaign-elevated-with-web-based-mini-games\/#primaryimage"},"thumbnailUrl":"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/SPH2.jpg","inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/real-axe.com\/blog\/#\/schema\/person\/638288b9480831c92b1541bd8629dc5d","name":"Jasmine","image":{"@type":"ImageObject","@id":"https:\/\/real-axe.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/18106a1704b8065b3b05dd83ff70d06a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/18106a1704b8065b3b05dd83ff70d06a?s=96&d=mm&r=g","caption":"Jasmine"},"description":"I am dedicated to leverage experiential technologies like AR, MR, XR, Volumetric Video, Holographic, and more to empower brands in distinguishing themselves within competitive markets. Join me on an explorative journey into cutting-edge technologies, reshaping marketing strategies with technologies, and thriving in today's digital age.","sameAs":["https:\/\/real-axe.com\/","https:\/\/www.linkedin.com\/in\/lohjasmine"],"url":"https:\/\/real-axe.com\/blog\/author\/jasmine\/"}]}},"post_video":"","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/real-axe.com\/blog\/wp-json\/wp\/v2\/posts\/9435"}],"collection":[{"href":"https:\/\/real-axe.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/real-axe.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/real-axe.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/real-axe.com\/blog\/wp-json\/wp\/v2\/comments?post=9435"}],"version-history":[{"count":0,"href":"https:\/\/real-axe.com\/blog\/wp-json\/wp\/v2\/posts\/9435\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/real-axe.com\/blog\/wp-json\/wp\/v2\/media\/9484"}],"wp:attachment":[{"href":"https:\/\/real-axe.com\/blog\/wp-json\/wp\/v2\/media?parent=9435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/real-axe.com\/blog\/wp-json\/wp\/v2\/categories?post=9435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/real-axe.com\/blog\/wp-json\/wp\/v2\/tags?post=9435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}