{"id":9377,"date":"2024-08-01T00:00:19","date_gmt":"2024-07-31T16:00:19","guid":{"rendered":"https:\/\/real-axe.com\/blog\/?p=9377"},"modified":"2025-02-11T14:27:07","modified_gmt":"2025-02-11T06:27:07","slug":"singtels-interactive-ar-character-for-product-education","status":"publish","type":"post","link":"https:\/\/real-axe.com\/blog\/singtels-interactive-ar-character-for-product-education\/","title":{"rendered":"Singtel&#8217;s Interactive AR Character for Product Education"},"content":{"rendered":"<div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-a8155c6d\" data-vce-do-apply=\"all el-a8155c6d\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-acc0562a\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-acc0562a\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-acc0562a\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-ac700318\" data-vce-do-apply=\"all el-ac700318\"><h6 style=\"line-height: 0.5;\">&nbsp;<\/h6><h1 style=\"text-align: center; font-family: Poppins-Bold;\">The Challenge<\/h1><p style=\"margin-bottom: 20px; font-family: Poppins-Bold; font-size: 16px; font-style: normal; line-height: 1.8; text-align: center;\">To boost Singtel prepaid SIM card sales by implementing creative, interactive strategies that deliver a memorable customer experience at key product touchpoints. By engaging customers directly with the product through unique and immersive interactions, Singtel aims to position itself as the preferred choice in the market.<\/p><p style=\"line-height: 0.5;\">&nbsp;<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" data-vce-full-width=\"true\" id=\"el-5e9ed963\" data-vce-do-apply=\"all el-5e9ed963\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-a1493f13\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-a1493f13\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-a1493f13\"><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-048116b4\" data-vce-do-apply=\"all el-048116b4\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 56.25%; width: 1024px;\"><img loading=\"lazy\" class=\"vce-single-image vcv-lozad\" data-src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/Singtel-3-1024x576.png\" width=\"1024\" height=\"576\" srcset=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/Singtel-3-320x180.png 320w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/Singtel-3-480x270.png 480w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/Singtel-3-800x450.png 800w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/Singtel-3-1024x576.png 1024w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/Singtel-3-2048x1152.png 2x\" src=\"\" data-img-src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Singtel-3.png\" alt=\"\" title=\"Singtel 3\" \/><noscript>\r\n        <img loading=\"lazy\" class=\"vce-single-image\" src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Singtel-3.png\" width=\"1024\" height=\"576\" alt=\"\" title=\"Singtel 3\" \/>\r\n      <\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-a7d292d5\" data-vce-do-apply=\"all el-a7d292d5\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-d76a2d38\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-d76a2d38\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-d76a2d38\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-29837627\" data-vce-do-apply=\"all el-29837627\"><h6 style=\"line-height: 0.5;\">&nbsp;<\/h6><h1 style=\"text-align: center; font-family: Poppins-Bold; line-height: 1.5;\">The Solution<\/h1><p style=\"margin-bottom: 20px; font-family: Poppins-Bold; font-size: 16px; font-style: normal; line-height: 1.8; text-align: center;\">An AR experience was developed where a mascot appears on customers' phones after scanning a QR code. Users can interact with the mascot, view multimedia such as videos and photos, and control the mascot within a realistic background. These features combine to offer a personalized and immersive experience, enhancing engagement for users.<span style=\"font-size: 12pt;\">&nbsp;<\/span><\/p><p>&nbsp;<\/p><hr><p style=\"margin-bottom: 20px; font-family: Poppins-Bold; font-size: 16px; font-style: normal; line-height: 0.5; text-align: center;\">&nbsp;<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-a42312cc\" data-vce-do-apply=\"all el-a42312cc\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-5dab3706\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-5dab3706\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-5dab3706\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-ec34ff18\" data-vce-do-apply=\"all el-ec34ff18\"><h5 style=\"text-align: center; font-family: Poppins-Bold; line-height: 1.5;\">Technology Used:<\/h5><h5 style=\"text-align: center; font-family: Poppins-Bold; line-height: 0.5;\">Image Recoginition &amp; Interactive AR Character<\/h5><p><img loading=\"lazy\" class=\"wp-image-9381 aligncenter\" src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Interactive-AR-Product-with-3D-Model-600x600.png\" alt=\"\" width=\"226\" height=\"226\" srcset=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Interactive-AR-Product-with-3D-Model-600x600.png 600w, https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Interactive-AR-Product-with-3D-Model-1024x1024.png 1024w, https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Interactive-AR-Product-with-3D-Model-150x150.png 150w, https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Interactive-AR-Product-with-3D-Model.png 1155w\" sizes=\"(max-width: 226px) 100vw, 226px\" \/><\/p><h1 style=\"text-align: center; line-height: 0.5;\"><span style=\"font-size: 12pt; font-family: Poppins;\">Scan QR to try it out! Or <\/span><span style=\"font-size: 12pt; color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/npn.8thwall.app\/singtel\/\">click here<\/a><\/span><span style=\"font-size: 12pt; font-family: Poppins;\">!<\/span><\/h1><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-2d130a06\" data-vce-do-apply=\"all el-2d130a06\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-5bc8b8ce\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-5bc8b8ce\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-5bc8b8ce\"><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-8a55f2b6\" data-vce-do-apply=\"all el-8a55f2b6\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 56.25%; width: 1024px;\"><img loading=\"lazy\" class=\"vce-single-image vcv-lozad\" data-src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/Singtel-16x9-1-1024x576.png\" width=\"1024\" height=\"576\" srcset=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/Singtel-16x9-1-320x180.png 320w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/Singtel-16x9-1-480x270.png 480w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/Singtel-16x9-1-800x450.png 800w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/Singtel-16x9-1-1024x576.png 1024w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/Singtel-16x9-1-2048x1152.png 2x\" src=\"\" data-img-src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Singtel-16x9-1.png\" alt=\"\" title=\"Singtel 16x9\" \/><noscript>\r\n        <img loading=\"lazy\" class=\"vce-single-image\" src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Singtel-16x9-1.png\" width=\"1024\" height=\"576\" alt=\"\" title=\"Singtel 16x9\" \/>\r\n      <\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-a8f4eddc\" data-vce-do-apply=\"all el-a8f4eddc\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 56.25%; width: 1024px;\"><img loading=\"lazy\" class=\"vce-single-image vcv-lozad\" data-src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/Singtel-2-16x9-1-1024x576.png\" width=\"1024\" height=\"576\" srcset=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/Singtel-2-16x9-1-320x180.png 320w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/Singtel-2-16x9-1-480x270.png 480w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/Singtel-2-16x9-1-800x450.png 800w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/Singtel-2-16x9-1-1024x576.png 1024w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2025\/01\/Singtel-2-16x9-1-2048x1152.png 2x\" src=\"\" data-img-src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Singtel-2-16x9-1.png\" alt=\"\" title=\"Singtel 2 16x9\" \/><noscript>\r\n        <img loading=\"lazy\" class=\"vce-single-image\" src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Singtel-2-16x9-1.png\" width=\"1024\" height=\"576\" alt=\"\" title=\"Singtel 2 16x9\" \/>\r\n      <\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-612c9b9a\" data-vce-do-apply=\"all el-612c9b9a\"><h4 style=\"line-height: 0.5;\">&nbsp;<\/h4><h1 style=\"text-align: center; font-family: Poppins-Bold;\">The Result<\/h1><p style=\"margin-bottom: 20px; font-family: Poppins-Bold; font-size: 16px; font-style: normal; line-height: 1.8; text-align: center;\">The interactive mascot engaged users in real time, creating a more memorable and appealing brand experience. It helps establish a deeper emotional connection with the brand. It also significantly boost sales by driving more meaningful interactions and improving brand recall.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Real Axe developed an interactive AR experience for Singtel, where users scanned a QR code to engage with a mascot, view multimedia, and control it in a realistic background. This innovative approach enhanced customer engagement, strengthened brand recall, and boosted prepaid SIM card sales.<\/p>\n","protected":false},"author":7,"featured_media":9472,"featured_media_url":"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/08\/Singtel2.jpg","comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Singtel&#039;s Interactive AR Character for Product Education<\/title>\n<meta name=\"description\" content=\"Real Axe developed an interactive AR experience for Singtel, where users scanned a QR code to engage with a mascot, view multimedia, and control it in a realistic background. 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