{"id":9333,"date":"2024-12-24T16:59:26","date_gmt":"2024-12-24T08:59:26","guid":{"rendered":"https:\/\/real-axe.com\/blog\/?p=9333"},"modified":"2025-01-13T18:00:08","modified_gmt":"2025-01-13T10:00:08","slug":"immersive-snowboarding-gamification","status":"publish","type":"post","link":"https:\/\/real-axe.com\/blog\/immersive-snowboarding-gamification\/","title":{"rendered":"Capturing Attention With Immersive Snowboarding Gamification"},"content":{"rendered":"<div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-ca626155\" data-vce-do-apply=\"all el-ca626155\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-1e08236b\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-1e08236b\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-1e08236b\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-434b26a2\" data-vce-do-apply=\"all el-434b26a2\"><h6 style=\"line-height: 0.5;\">&nbsp;<\/h6><h1 style=\"text-align: center; font-family: Poppins-Bold;\">The Challenge<\/h1><p style=\"margin-bottom: 20px; line-height: 1.8; text-align: center;\"><span style=\"font-size: 16px;\">To attract and capture the attention of customers and visitors passing by a retail store or exhibition, encouraging them to stop and engage. The goal is to drive meaningful interactions that lead to potential conversions and lasting brand recall.<\/span><\/p><p style=\"line-height: 0.5;\">&nbsp;<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" data-vce-full-width=\"true\" id=\"el-dfc4c8de\" data-vce-do-apply=\"all el-dfc4c8de\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-0b0d15ef\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-0b0d15ef\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-0b0d15ef\"><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-87bf0cab\" data-vce-do-apply=\"all el-87bf0cab\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 56.25%; width: 1920px;\"><img loading=\"lazy\" class=\"vce-single-image vcv-lozad\" data-src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Untitled-design-1-1920x1080.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Untitled-design-1-320x180.jpg 320w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Untitled-design-1-480x270.jpg 480w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Untitled-design-1-800x450.jpg 800w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Untitled-design-1-1920x1080.jpg 1920w\" src=\"\" data-img-src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Untitled-design-1.jpg\" alt=\"\" title=\"Untitled design (1)\" \/><noscript>\r\n        <img loading=\"lazy\" class=\"vce-single-image\" src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Untitled-design-1.jpg\" width=\"1920\" height=\"1080\" alt=\"\" title=\"Untitled design (1)\" \/>\r\n      <\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-06ab67a4\" data-vce-do-apply=\"all el-06ab67a4\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-0ce3ec98\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-0ce3ec98\"><div class=\"vce-content-background-container\"><\/div><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-0ce3ec98\"><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-4ed2bcca\" data-vce-do-apply=\"all el-4ed2bcca\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 56.25%; width: 1024px;\"><img loading=\"lazy\" class=\"vce-single-image vcv-lozad\" data-src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/cheers-7-1024x576.png\" width=\"1024\" height=\"576\" srcset=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/cheers-7-320x180.png 320w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/cheers-7-480x270.png 480w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/cheers-7-800x450.png 800w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/cheers-7-1024x576.png 1024w\" src=\"\" data-img-src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/cheers-7.png\" alt=\"\" title=\"cheers 7\" \/><noscript>\r\n        <img loading=\"lazy\" class=\"vce-single-image\" src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/cheers-7.png\" width=\"1024\" height=\"576\" alt=\"\" title=\"cheers 7\" \/>\r\n      <\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-07d13f78\" data-vce-do-apply=\"all el-07d13f78\"><h6 style=\"line-height: 0.5;\">&nbsp;<\/h6><h1 style=\"text-align: center; font-family: Poppins-Bold; line-height: 1.5;\">The Solution<\/h1><p style=\"margin-bottom: 20px; font-family: Poppins-Bold; font-size: 16px; font-style: normal; line-height: 1.8; text-align: center;\">An interactive kiosk was strategically placed within the store or event space, featuring an innovative snowboarding gamification experience. Utilizing AR, hand gesture, and body motion recognition, the activity offered an immersive and engaging experience. Participants controlled their snowboarder by tilting their body, jumping, or squatting, navigating through dynamic virtual slopes while avoiding obstacles and collecting stars. Upon completing the game, customers were rewarded, further incentivizing engagement within the store. This perfect blend of challenge and reward kept participants entertained and excited throughout the experience.<\/p><p style=\"line-height: 0.5;\">&nbsp;<\/p><\/div><\/div><div class=\"vce-image-gallery vce-image-gallery--gap-10 vce-image-gallery--columns-2 vce-image-gallery-caption--align-left\"><div class=\"vce-image-gallery-wrapper vce\" id=\"el-e8b69922\" data-vce-do-apply=\"all el-e8b69922\"><div class=\"vce-image-gallery-list\"><div class=\"vce-image-gallery-item\"><figure class=\"vce-image-gallery-item-inner-wrapper\"><a href=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/cheers-1a.png\" class=\"vce-image-gallery-item-inner\" data-lightbox=\"lightbox-e8b69922\"><img class=\"vce-image-gallery-img\" src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/cheers-1a-1024x576.png\" alt=\"\" title=\"cheers 1a\"><\/a><figcaption>1) Hover right hand to navigate<\/figcaption><\/figure><\/div><div class=\"vce-image-gallery-item\"><figure class=\"vce-image-gallery-item-inner-wrapper\"><a href=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Cheers-1.png\" class=\"vce-image-gallery-item-inner\" data-lightbox=\"lightbox-e8b69922\"><img class=\"vce-image-gallery-img\" src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Cheers-1-1024x576.png\" alt=\"\" title=\"Cheers 1\"><\/a><figcaption>2) Play the game by leaning left and right to control path<\/figcaption><\/figure><\/div><div class=\"vce-image-gallery-item\"><figure class=\"vce-image-gallery-item-inner-wrapper\"><a href=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Cheers-5.png\" class=\"vce-image-gallery-item-inner\" data-lightbox=\"lightbox-e8b69922\"><img class=\"vce-image-gallery-img\" src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Cheers-5-1024x576.png\" alt=\"\" title=\"Cheers 5\"><\/a><figcaption>3) Jump to collect stars<\/figcaption><\/figure><\/div><div class=\"vce-image-gallery-item\"><figure class=\"vce-image-gallery-item-inner-wrapper\"><a href=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Untitled-design.jpg\" data-lightbox=\"lightbox-e8b69922\" class=\"vce-image-gallery-item-inner\"><img class=\"vce-image-gallery-img\" src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Untitled-design-1024x576.jpg\" alt=\"\" title=\"Untitled design\"><\/a><figcaption>4) Squat to activate boost<\/figcaption><\/figure><\/div><div class=\"vce-image-gallery-item\"><figure class=\"vce-image-gallery-item-inner-wrapper\"><a href=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Cheers-1c.png\" data-lightbox=\"lightbox-e8b69922\" class=\"vce-image-gallery-item-inner\"><img class=\"vce-image-gallery-img\" src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Cheers-1c-1024x576.png\" alt=\"\" title=\"Cheers 1c\"><\/a><figcaption>5) Scan to redeem rewards<\/figcaption><\/figure><\/div><div class=\"vce-image-gallery-item\"><figure class=\"vce-image-gallery-item-inner-wrapper\"><a href=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/cheers-1d.png\" data-lightbox=\"lightbox-e8b69922\" class=\"vce-image-gallery-item-inner\"><img class=\"vce-image-gallery-img\" src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/cheers-1d-1024x576.png\" alt=\"\" title=\"cheers 1d\"><\/a><figcaption>6) You can also download the gameplay video and photo<\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-eb2395e5\" data-vce-do-apply=\"all el-eb2395e5\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-cd7fca81\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-cd7fca81\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-cd7fca81\"><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-bdbc5692\" data-vce-do-apply=\"all el-bdbc5692\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 56.25%; width: 1024px;\"><img loading=\"lazy\" class=\"vce-single-image vcv-lozad\" data-src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Cheers-3-1024x576.png\" width=\"1024\" height=\"576\" srcset=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Cheers-3-320x180.png 320w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Cheers-3-480x270.png 480w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Cheers-3-800x450.png 800w,https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Cheers-3-1024x576.png 1024w\" src=\"\" data-img-src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Cheers-3.png\" alt=\"\" title=\"Cheers 3\" \/><noscript>\r\n        <img loading=\"lazy\" class=\"vce-single-image\" src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Cheers-3.png\" width=\"1024\" height=\"576\" alt=\"\" title=\"Cheers 3\" \/>\r\n      <\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-4fbb39db\" data-vce-do-apply=\"all el-4fbb39db\"><h4 style=\"line-height: inherit;\">&nbsp;<\/h4><h1 style=\"text-align: center; font-family: Poppins-Bold;\">The Result<\/h1><p style=\"margin-bottom: 20px; font-family: Poppins-Bold; font-size: 16px; font-style: normal; line-height: 1.8; text-align: center;\">The interactive kiosk game successfully increased foot traffic, drawing crowds to stop and engage at Ngee Ann Polytechnic's booth during SWITCH 2024 and the Cheers store at Changi Airport Terminals. Its captivating interactive gameplay strengthened brand recall, boosted conversions, and encouraged social media sharing, amplifying visibility and impact.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our immersive snowboarding gamification at SWITCH 2024 and Cheers at Changi Airport captivated visitors with its engaging gameplay and innovative use of AR and motion recognition. Strategically placed kiosks attracted crowds, boosting foot traffic and creating memorable brand experiences that encouraged social media sharing and strengthened brand recall.<\/p>\n","protected":false},"author":7,"featured_media":9358,"featured_media_url":"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/12\/Cheers-1-2.jpg","comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Capturing Attention With Immersive Snowboarding Gamification<\/title>\n<meta name=\"description\" content=\"Our immersive snowboarding gamification at SWITCH 2024 and Cheers at Changi Airport captivated visitors with its engaging gameplay and innovative use of AR and motion recognition. Strategically placed kiosks attracted crowds, boosting foot traffic and creating memorable brand experiences that encouraged social media sharing and strengthened brand recall.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/real-axe.com\/blog\/immersive-snowboarding-gamification\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capturing Attention With Immersive Snowboarding Gamification\" \/>\n<meta property=\"og:description\" content=\"Our immersive snowboarding gamification at SWITCH 2024 and Cheers at Changi Airport captivated visitors with its engaging gameplay and innovative use of AR and motion recognition. 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