{"id":9258,"date":"2024-07-30T17:00:36","date_gmt":"2024-07-30T09:00:36","guid":{"rendered":"https:\/\/real-axe.com\/blog\/?p=9258"},"modified":"2024-07-30T17:12:37","modified_gmt":"2024-07-30T09:12:37","slug":"get-mascot-lively-with-augmented-reality-ar","status":"publish","type":"post","link":"https:\/\/real-axe.com\/blog\/get-mascot-lively-with-augmented-reality-ar\/","title":{"rendered":"Get Mascot Lively with <span class=\"highlight\">Augmented Reality (AR)<\/span>"},"content":{"rendered":"<h1><strong><span style=\"font-family: Poppins-Bold; font-size: 20px;\">The role of AR in bringing mascots to life<\/span><\/strong><\/h1>\n<p><span style=\"font-family: Poppins-Regular; font-size: 16px; margin-bottom: 50px; margin-top: 10px; display: block;\">In the ever-evolving world of marketing, businesses always finding new ways to bring in more sales. Creating a memorable character such as brand mascot and bringing them to life with AR is one of the ways businesses are using nowadays. For example, <a style=\"color: b280f2;\" href=\"https:\/\/smile.pokemon.com\/en-us\/\"><strong>Pokemon Smile<\/strong><\/a> that encourage kids to brush their teeth of <a style=\"color: b280f2;\" href=\"https:\/\/www.pixartprinting.co.uk\/blog\/pizza-hut-boxes\/\"><strong>Pac-Man<\/strong><\/a> to enhance pizza-eating experience by playing game on pizza box. Let&#8217;s look at how augmented reality mascot could benefit your brand. <\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Bring Singtel Prepaid SIM Cards to Life with Augmented Reality I AR for Branding and Engagement\" src=\"https:\/\/www.youtube.com\/embed\/QFr_aCqvtfM\" width=\"976\" height=\"549\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-family: Poppins-Regular; font-size: 16px; margin-top: 50px; display: block;\"><span style=\"font-family: Poppins-Bold; font-size: 20px; font-weight: bold;\">How Real Axe bring mascot to life<\/span><\/span><\/p>\n<p><span style=\"font-family: Poppins-Regular; font-size: 16px; margin-bottom: 50px; margin-top: 10px; display: block;\">Real Axe has created AR experience with a mascot that could pop out on your phone after scanning the QR code. Then, we would use AI image recognition technology to detect the card to activate the AR experience. Then options would be appear for user to pick. Interactive elements are available in the option such as interaction with the mascot and play multimedia such as video or photo, adding personal touch to the interaction.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"wp-image-9259 size-medium aligncenter\" src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/07\/Benefit-of-AR-on-mascot-598x600.png\" alt=\"\" width=\"598\" height=\"600\" srcset=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/07\/Benefit-of-AR-on-mascot-598x600.png 598w, https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/07\/Benefit-of-AR-on-mascot-150x150.png 150w, https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/07\/Benefit-of-AR-on-mascot.png 973w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/p>\n<h2><strong><span style=\"font-family: Poppins-Bold; font-size: 20px; display: block;\"><span style=\"font-family: Poppins-Regular; font-size: 16px; margin-top: 50px; display: block;\"><span style=\"font-family: Poppins-Bold; font-size: 20px; font-weight: bold;\">The Benefits of Integrating AR with your Mascot<\/span><\/span><\/span><\/strong><\/h2>\n<ul>\n<li><strong><span style=\"font-family: Poppins-Regular; font-size: 16px;\">a) Enhancing Engagement with User<\/span><\/strong><\/li>\n<\/ul>\n<p><span style=\"font-family: Poppins-Regular; font-size: 16px; margin-bottom: 20px; display: block;\">AR can bring characters to life, turning from static figures into interactive characters. These characters able to engage with users in real-life, making the brand more memorable and appealing.<\/span><\/p>\n<p><span style=\"font-family: Poppins-Regular; font-size: 16px; margin-bottom: 20px; margin-top: 10px; display: block;\">Thus, these interactions creating a magical moment for the users, leading to better brand recall and next fostering brand loyalty.<\/span><\/p>\n<ul>\n<li><strong><span style=\"font-family: Poppins-Regular; font-size: 16px;\">b) Creating Unique Experiences<\/span><\/strong><\/li>\n<\/ul>\n<p><span style=\"font-family: Poppins-Regular; font-size: 16px; margin-bottom: 20px; display: block;\">AR offers endless possibilities in creating unique and personalized experiences with characters or brand mascots. These experiences can be tailored to individual preferences, making each interaction special and memorable.\u00a0<\/span><\/p>\n<ul>\n<li><strong><span style=\"font-family: Poppins-Regular; font-size: 16px;\">c) Leveraging AR for Events<\/span><\/strong><\/li>\n<\/ul>\n<p><span style=\"font-family: Poppins-Regular; font-size: 16px; margin-bottom: 20px; display: block;\">AR characters can be used in events to attract and educate audiences. This creates memorable experiences that encourage people to engage more deeply with your events.\u00a0<\/span><\/p>\n<p><span style=\"font-family: Poppins-Regular; font-size: 16px; margin-bottom: 50px; margin-top: 10px; display: block;\">Not only that, these AR experiences in event could increase event attendance and enhance engagement with visitors.<\/span><\/p>\n<h2><strong><span style=\"font-family: Poppins-Bold; font-size: 20px; display: block;\"><span style=\"font-family: Poppins-Regular; font-size: 16px; display: block;\"><span style=\"font-family: Poppins-Bold; font-size: 20px; font-weight: bold;\">Conclusion<\/span><\/span><\/span><\/strong><\/h2>\n<p><span style=\"font-family: Poppins-Regular; font-size: 16px; margin-bottom: 20px; margin-top: 10px; display: block;\">Integrating AR with brand mascots is a powerful strategy to enhance customer engagement, create unique experiences, and leverage events. This innovative approach not only makes your brand more memorable but also fosters deeper connections with your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-family: Poppins-Regular; font-size: 16px; margin-bottom: 20px; margin-top: 10px; display: block;\">At Real Axe, we are committed to craft a unique and personalized user experiences for our partners. We excel in leveraging AR to set your brand apart from competitors. Our expertise enables us to design amazing encounters that go beyond typical experiences. <\/span><span style=\"font-family: Poppins-Regular; font-size: 16px; margin-bottom: 50px; margin-top: 10px; display: block;\">By collaborating with Real Axe, you can bring your character or mascot to life and create unforgettable experiences for your audience. <a style=\"color: b280f2;\" href=\"https:\/\/real-axe.com\/contact-us\"><strong>Contact us today<\/strong><\/a> to explore our experiential technology solutions and elevate your branding to the next level.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integrating augmented reality (AR) with your brand mascot can boost customer engagement, create unique experiences, and enhance events and promotions. AR technology can make your brand more memorable and interactive. <\/p>\n","protected":false},"author":14,"featured_media":9262,"featured_media_url":"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/07\/AR-Mascot.jpg","comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[354,335,175,334],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get Mascot Lively with Augmented Reality (AR)<\/title>\n<meta name=\"description\" content=\"Augmented reality (AR) brand mascot can bring better user experience. It could make your brand more memorable and interactive.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/real-axe.com\/blog\/get-mascot-lively-with-augmented-reality-ar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get Mascot Lively with Augmented Reality (AR)\" \/>\n<meta property=\"og:description\" content=\"Augmented reality (AR) brand mascot can bring better user experience. It could make your brand more memorable and interactive.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/real-axe.com\/blog\/get-mascot-lively-with-augmented-reality-ar\/\" \/>\n<meta property=\"og:site_name\" content=\"Real Axe\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/npnsingapore\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-30T09:00:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-30T09:12:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/07\/AR-Mascot.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claud Tan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/real-axe.com\/blog\/#organization\",\"name\":\"NPN\",\"url\":\"https:\/\/real-axe.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/npnsingapore\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/real-axe.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.retailtechnpn.com\/sg\/wp-content\/uploads\/2022\/01\/logo_npn.png\",\"contentUrl\":\"https:\/\/www.retailtechnpn.com\/sg\/wp-content\/uploads\/2022\/01\/logo_npn.png\",\"width\":88,\"height\":29,\"caption\":\"NPN\"},\"image\":{\"@id\":\"https:\/\/real-axe.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/real-axe.com\/blog\/#website\",\"url\":\"https:\/\/real-axe.com\/blog\/\",\"name\":\"Real Axe\",\"description\":\"Real Axe\",\"publisher\":{\"@id\":\"https:\/\/real-axe.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/real-axe.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/real-axe.com\/blog\/get-mascot-lively-with-augmented-reality-ar\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/07\/AR-Mascot.jpg\",\"contentUrl\":\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/07\/AR-Mascot.jpg\",\"width\":1400,\"height\":1000},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/real-axe.com\/blog\/get-mascot-lively-with-augmented-reality-ar\/#webpage\",\"url\":\"https:\/\/real-axe.com\/blog\/get-mascot-lively-with-augmented-reality-ar\/\",\"name\":\"Get Mascot Lively with Augmented Reality (AR)\",\"isPartOf\":{\"@id\":\"https:\/\/real-axe.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/real-axe.com\/blog\/get-mascot-lively-with-augmented-reality-ar\/#primaryimage\"},\"datePublished\":\"2024-07-30T09:00:36+00:00\",\"dateModified\":\"2024-07-30T09:12:37+00:00\",\"description\":\"Augmented reality (AR) brand mascot can bring better user experience. 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