{"id":9204,"date":"2024-06-18T09:30:01","date_gmt":"2024-06-18T01:30:01","guid":{"rendered":"https:\/\/real-axe.com\/blog\/?p=9204"},"modified":"2024-06-18T09:37:47","modified_gmt":"2024-06-18T01:37:47","slug":"heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum","status":"publish","type":"post","link":"https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/","title":{"rendered":"Heineken Integrated <span class=\"highlight\">Augmented Reality, AR<\/span> to Transform Irish Pub to Museum"},"content":{"rendered":"<h1><strong><span style=\"font-family: Poppins-Bold; font-size: 20px;\">Irish Pub Revived with Heineken AR Experience<\/span><\/strong><\/h1>\n<p><span style=\"font-family: Poppins-Regular; font-size: 16px; margin-bottom: 50px; margin-top: 10px; display: block;\">Heineken Ireland preserve historic Irish pubs culture with groundbreaking initiative, the PubMuseum. With Augmented Reality (AR), Heineken creatively <a style=\"color: b280f2;\" href=\"https:\/\/www.lsnglobal.com\/news\/article\/30811\/heineken-uses-ar-to-turn-irish-pubs-into-virtual-museums\"><strong>transform Irish pubs into interactive virtual museums<\/strong><\/a>. This idea aims to preserve the historic Irish pub and reflects the importance of these establishments in Irish society.<\/span><\/p>\n<figure id=\"attachment_9208\" aria-describedby=\"caption-attachment-9208\" style=\"width: 783px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-9208 size-large\" src=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/06\/Heineken-PubMuseum-Phone-Interface-1024x576.jpg\" alt=\"Holding phone with PubMuseums interface\" width=\"783\" height=\"440\" srcset=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/06\/Heineken-PubMuseum-Phone-Interface-1024x576.jpg 1024w, https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/06\/Heineken-PubMuseum-Phone-Interface-600x338.jpg 600w, https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/06\/Heineken-PubMuseum-Phone-Interface-1536x864.jpg 1536w, https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/06\/Heineken-PubMuseum-Phone-Interface-2048x1152.jpg 2048w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><figcaption id=\"caption-attachment-9208\" class=\"wp-caption-text\">Credit : Heineken Ireland<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" title=\"Heineken - Pub Museums (case study)\" src=\"https:\/\/www.youtube.com\/embed\/Qp8Od1eQOt4\" width=\"1003\" height=\"456\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong><span style=\"font-family: Poppins-Bold; font-size: 20px; margin-top: 50px; display: block;\">The concept and inspiration of Heineken AR Experience<\/span><\/strong><\/h2>\n<p><span style=\"font-family: Poppins-Regular; font-size: 16px; margin-bottom: 20px; margin-top: 10px; display: block;\">Heineken has teamed up with four Irish pubs to create engaging experience with AR technology. Customers at Toners Pub, Mother Macs Public House, Sean&#8217;s Bar and The Duke of York can scan a QR code to activate AR experience in respective location. With the QR code, customers can explore facts and stories of the historical artefacts.<\/span><\/p>\n<p><span style=\"font-family: Poppins-Regular; font-size: 16px; margin-bottom: 20px; margin-top: 10px; display: block;\">By leveraging cutting-edge technology, it could enrich the social atmosphere of historical pubs with interactive and educational content. For example, customer can find information and pop-up elements when they walk around the pubs. It able to story customers with rich cultural heritage of Irish pubs.<\/span><\/p>\n<p><span style=\"font-family: Poppins-Regular; font-size: 16px; margin-bottom: 50px; margin-top: 10px; display: block;\">The storytelling experience could showcase the Irish pubs as museum and thus apply for official museum accreditation via the Heritage Council. The accreditation is vital for pub owners as they could obtain\u00a0 government support grants, benefits and tax exemptions to sustain the business. By supporting pubs in a bid to become an official museum, Heineken <a style=\"color: b280f2;\" href=\"https:\/\/finance.yahoo.com\/news\/heineken-celebrates-historic-irish-pubs-161300008.html\"><strong>aims to preserve pub culture and the future of socializing<\/strong><\/a>.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Heineken\u00ae Celebrates Historic Irish Pubs With Virtual Museums Launch\" src=\"https:\/\/www.youtube.com\/embed\/0GAM_N_x8xA\" width=\"976\" height=\"549\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong><span style=\"font-family: Poppins-Bold; font-size: 20px; margin-top: 50px; display: block;\">Implementation of Augmented Reality<\/span><\/strong><\/h2>\n<p><span style=\"font-family: Poppins-Regular; font-size: 16px; margin-bottom: 20px; margin-top: 10px; display: block;\">When customers enter, they can scan the QR code on the plaque to activate the virtual museum experience. Once it get activated, there would be audio tour to provide brief introduction of the pub. Every corner of the pub would have pop up written information and elements to allow you to study the pub&#8217;s history more.<\/span><\/p>\n<p><span style=\"font-family: Poppins-Regular; font-size: 16px; margin-bottom: 50px; margin-top: 10px; display: block;\">The integration of AR technology in Irish pubs involves a sophisticated software solution. Any AR software such as Instagram and Snapchat recognizes the pub through computer vision technology, which analyses the video stream. Then the device would download information or element about the object from the cloud to portray the effects in the phone.<\/span><\/p>\n<h2><strong><span style=\"font-family: Poppins-Bold; font-size: 20px; display: block;\">Conclusion<\/span><\/strong><\/h2>\n<p><span style=\"font-family: Poppins-Regular; font-size: 16px; margin-bottom: 20px; margin-top: 10px; display: block;\">Integrating AR technology in Irish pubs brings benefits to the pubs and its&#8217; customers. It improves the traditional pub experience, provides educational value, and creates a unique atmosphere. Most importantly, using AR technology to transform pub into museum and apply for Museum Accreditation for business grant is innovative move.<\/span><\/p>\n<p><span style=\"font-family: Poppins-Regular; font-size: 16px; margin-bottom: 20px; margin-top: 10px; display: block;\">At Real Axe, we specialize in creating such innovative experiences. Our expertise in AR technology allows us to transform traditional settings into interactive and educational spaces and achieve marketing objective. By blending tradition with cutting-edge technology, we help brands create immersive and memorable experiences that captivate their audience.<\/span><\/p>\n<p><span style=\"font-family: Poppins-Regular; font-size: 16px; margin-bottom: 50px; margin-top: 10px; display: block;\">The success of this AR project highlights the potential for augmented reality in the hospitality industry. <a style=\"color: b280f2;\" href=\"https:\/\/real-axe.com\/contact-us\"><strong>Contact Real Axe today<\/strong><\/a> to discover how our experiential technology solutions can transform your business and captivate your audience. Let us help you create unforgettable experiences that leave a lasting impact.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heineken uses Augmented Reality (AR) to transform Irish pubs into interactive virtual museums, preserving heritage culture and enhancing customer experience with innovative, educational, and engaging elements.<\/p>\n","protected":false},"author":14,"featured_media":9207,"featured_media_url":"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/06\/Heineken-PubMuseums.jpg","comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[354,206,335,361,334],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heineken Integrated AR to Transform Irish Pub to Museum<\/title>\n<meta name=\"description\" content=\"Heineken integrate AR to transform Irish pubs into interactive virtual museums, preserve culture and increase traffic to the pubs.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken Integrated AR to Transform Irish Pub to Museum\" \/>\n<meta property=\"og:description\" content=\"Heineken integrate AR to transform Irish pubs into interactive virtual museums, preserve culture and increase traffic to the pubs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/\" \/>\n<meta property=\"og:site_name\" content=\"Real Axe\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/npnsingapore\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-18T01:30:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-18T01:37:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/06\/Heineken-PubMuseums.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claud Tan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/real-axe.com\/blog\/#organization\",\"name\":\"NPN\",\"url\":\"https:\/\/real-axe.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/npnsingapore\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/real-axe.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.retailtechnpn.com\/sg\/wp-content\/uploads\/2022\/01\/logo_npn.png\",\"contentUrl\":\"https:\/\/www.retailtechnpn.com\/sg\/wp-content\/uploads\/2022\/01\/logo_npn.png\",\"width\":88,\"height\":29,\"caption\":\"NPN\"},\"image\":{\"@id\":\"https:\/\/real-axe.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/real-axe.com\/blog\/#website\",\"url\":\"https:\/\/real-axe.com\/blog\/\",\"name\":\"Real Axe\",\"description\":\"Real Axe\",\"publisher\":{\"@id\":\"https:\/\/real-axe.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/real-axe.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/06\/Heineken-PubMuseums.jpg\",\"contentUrl\":\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/06\/Heineken-PubMuseums.jpg\",\"width\":1400,\"height\":1000},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/#webpage\",\"url\":\"https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/\",\"name\":\"Heineken Integrated AR to Transform Irish Pub to Museum\",\"isPartOf\":{\"@id\":\"https:\/\/real-axe.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/#primaryimage\"},\"datePublished\":\"2024-06-18T01:30:01+00:00\",\"dateModified\":\"2024-06-18T01:37:47+00:00\",\"description\":\"Heineken integrate AR to transform Irish pubs into interactive virtual museums, preserve culture and increase traffic to the pubs.\",\"breadcrumb\":{\"@id\":\"https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\\u9996\\u9875\",\"item\":\"https:\/\/real-axe.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Heineken Integrated Augmented Reality, AR to Transform Irish Pub to Museum\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/#webpage\"},\"author\":{\"@id\":\"https:\/\/real-axe.com\/blog\/#\/schema\/person\/4dddc491390549ac1ce028ff52902cae\"},\"headline\":\"Heineken Integrated Augmented Reality, AR to Transform Irish Pub to Museum\",\"datePublished\":\"2024-06-18T01:30:01+00:00\",\"dateModified\":\"2024-06-18T01:37:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/#webpage\"},\"wordCount\":505,\"publisher\":{\"@id\":\"https:\/\/real-axe.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/06\/Heineken-PubMuseums.jpg\",\"articleSection\":[\"Augmented Reality\",\"Digital Transformation\",\"Experiential Technology\",\"Marketing Campaign\",\"Real Axe\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/real-axe.com\/blog\/#\/schema\/person\/4dddc491390549ac1ce028ff52902cae\",\"name\":\"Claud Tan\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/real-axe.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/776894540582d4e524c8116d004c3203?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/776894540582d4e524c8116d004c3203?s=96&d=mm&r=g\",\"caption\":\"Claud Tan\"},\"description\":\"I love how marketing can be leverage with new technology such as AI, AR, MR &amp; XR. It's captivating and not boring. Enjoy my writing to know what's you can do with new technology.\",\"url\":\"https:\/\/real-axe.com\/blog\/author\/claud\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Heineken Integrated AR to Transform Irish Pub to Museum","description":"Heineken integrate AR to transform Irish pubs into interactive virtual museums, preserve culture and increase traffic to the pubs.","canonical":"https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/","og_locale":"en_US","og_type":"article","og_title":"Heineken Integrated AR to Transform Irish Pub to Museum","og_description":"Heineken integrate AR to transform Irish pubs into interactive virtual museums, preserve culture and increase traffic to the pubs.","og_url":"https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/","og_site_name":"Real Axe","article_publisher":"https:\/\/www.facebook.com\/npnsingapore\/","article_published_time":"2024-06-18T01:30:01+00:00","article_modified_time":"2024-06-18T01:37:47+00:00","og_image":[{"width":1400,"height":1000,"url":"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/06\/Heineken-PubMuseums.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Claud Tan","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/real-axe.com\/blog\/#organization","name":"NPN","url":"https:\/\/real-axe.com\/blog\/","sameAs":["https:\/\/www.facebook.com\/npnsingapore\/"],"logo":{"@type":"ImageObject","@id":"https:\/\/real-axe.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/www.retailtechnpn.com\/sg\/wp-content\/uploads\/2022\/01\/logo_npn.png","contentUrl":"https:\/\/www.retailtechnpn.com\/sg\/wp-content\/uploads\/2022\/01\/logo_npn.png","width":88,"height":29,"caption":"NPN"},"image":{"@id":"https:\/\/real-axe.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/real-axe.com\/blog\/#website","url":"https:\/\/real-axe.com\/blog\/","name":"Real Axe","description":"Real Axe","publisher":{"@id":"https:\/\/real-axe.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/real-axe.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/#primaryimage","inLanguage":"en-US","url":"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/06\/Heineken-PubMuseums.jpg","contentUrl":"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/06\/Heineken-PubMuseums.jpg","width":1400,"height":1000},{"@type":"WebPage","@id":"https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/#webpage","url":"https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/","name":"Heineken Integrated AR to Transform Irish Pub to Museum","isPartOf":{"@id":"https:\/\/real-axe.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/#primaryimage"},"datePublished":"2024-06-18T01:30:01+00:00","dateModified":"2024-06-18T01:37:47+00:00","description":"Heineken integrate AR to transform Irish pubs into interactive virtual museums, preserve culture and increase traffic to the pubs.","breadcrumb":{"@id":"https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u9996\u9875","item":"https:\/\/real-axe.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Heineken Integrated Augmented Reality, AR to Transform Irish Pub to Museum"}]},{"@type":"Article","@id":"https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/#article","isPartOf":{"@id":"https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/#webpage"},"author":{"@id":"https:\/\/real-axe.com\/blog\/#\/schema\/person\/4dddc491390549ac1ce028ff52902cae"},"headline":"Heineken Integrated Augmented Reality, AR to Transform Irish Pub to Museum","datePublished":"2024-06-18T01:30:01+00:00","dateModified":"2024-06-18T01:37:47+00:00","mainEntityOfPage":{"@id":"https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/#webpage"},"wordCount":505,"publisher":{"@id":"https:\/\/real-axe.com\/blog\/#organization"},"image":{"@id":"https:\/\/real-axe.com\/blog\/heineken-integrated-augmented-reality-ar-to-transform-irish-pub-to-museum\/#primaryimage"},"thumbnailUrl":"https:\/\/real-axe.com\/blog\/wp-content\/uploads\/2024\/06\/Heineken-PubMuseums.jpg","articleSection":["Augmented Reality","Digital Transformation","Experiential Technology","Marketing Campaign","Real Axe"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/real-axe.com\/blog\/#\/schema\/person\/4dddc491390549ac1ce028ff52902cae","name":"Claud Tan","image":{"@type":"ImageObject","@id":"https:\/\/real-axe.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/776894540582d4e524c8116d004c3203?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/776894540582d4e524c8116d004c3203?s=96&d=mm&r=g","caption":"Claud Tan"},"description":"I love how marketing can be leverage with new technology such as AI, AR, MR &amp; XR. It's captivating and not boring. Enjoy my writing to know what's you can do with new technology.","url":"https:\/\/real-axe.com\/blog\/author\/claud\/"}]}},"post_video":null,"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/real-axe.com\/blog\/wp-json\/wp\/v2\/posts\/9204"}],"collection":[{"href":"https:\/\/real-axe.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/real-axe.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/real-axe.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/real-axe.com\/blog\/wp-json\/wp\/v2\/comments?post=9204"}],"version-history":[{"count":1,"href":"https:\/\/real-axe.com\/blog\/wp-json\/wp\/v2\/posts\/9204\/revisions"}],"predecessor-version":[{"id":9209,"href":"https:\/\/real-axe.com\/blog\/wp-json\/wp\/v2\/posts\/9204\/revisions\/9209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/real-axe.com\/blog\/wp-json\/wp\/v2\/media\/9207"}],"wp:attachment":[{"href":"https:\/\/real-axe.com\/blog\/wp-json\/wp\/v2\/media?parent=9204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/real-axe.com\/blog\/wp-json\/wp\/v2\/categories?post=9204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/real-axe.com\/blog\/wp-json\/wp\/v2\/tags?post=9204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}