{"id":9093,"date":"2024-04-19T16:30:14","date_gmt":"2024-04-19T08:30:14","guid":{"rendered":"https:\/\/real-axe.com\/blog\/?p=9093"},"modified":"2024-04-19T17:28:41","modified_gmt":"2024-04-19T09:28:41","slug":"smes-using-experiential-marketing","status":"publish","type":"post","link":"https:\/\/real-axe.com\/blog\/smes-using-experiential-marketing\/","title":{"rendered":"Real Axe sharing on integrating experiential marketing<\/span> to SMEs"},"content":{"rendered":"

Experiential Marketing Sharing Session to SMEs<\/span><\/strong><\/h1>\n

Real Axe, an experiential technology solution from NPN, was honored to get invited to a SMEs sharing session by Ngee Ann Poly. NPN CEO, Li PengFei and Business Development Manager, Gordon Loh shared how experiential technology could help in their marketing campaign.<\/span><\/p>\n

What is Experiential Marketing?<\/span><\/strong><\/h2>\n

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Experiential Marketing is marketing campaign that focuses on engaging consumers by inviting them to participate in memorable and immersive brand experiences. There are proven studies<\/strong><\/a> show that experiential marketing have great engagement and leave an lasting impression to the audience. Virtual experience is one of experiential marketing that brand could integrate into their marketing campaign. Technology such as AI, AR and volumetric videos that developed by Real Axe able to bring branding game to another level.<\/span><\/p>\n

SMEs learning from sharing session<\/span><\/strong><\/h2>\n

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In the sharing session, Gordon has shared multiple experiential technology study cases that done by Real Axe.<\/span><\/p>\n

Artificial Intelligence (AI)<\/u><\/span><\/strong><\/h2>\n