{"id":7954,"date":"2022-06-22T11:44:50","date_gmt":"2022-06-22T03:44:50","guid":{"rendered":"https:\/\/www.retailtechnpn.com\/sg\/?p=7954"},"modified":"2023-08-02T12:06:56","modified_gmt":"2023-08-02T04:06:56","slug":"how-can-augmented-reality-ar-technology-enhance-your-retail-business","status":"publish","type":"post","link":"https:\/\/real-axe.com\/blog\/how-can-augmented-reality-ar-technology-enhance-your-retail-business\/","title":{"rendered":"How Can Augmented Reality (AR) Technology Enhance Your Retail Business?"},"content":{"rendered":"

Can Businesses Really Benefit From Augmented Reality (AR) Technology?<\/span><\/h1>\n

The COVID pandemic rocked the world in many aspects. Besides the health risks, we have also witnessed the rapid digital transformation of businesses as most retail businesses fought for survival by bringing their businesses online. This resulted in an irreversible change as the convenience of shopping online stays permanently.<\/span><\/p>\n

We have mentioned the emergence of Metaverse<\/a> in our previous article, and we strongly believe that the next level of digital transformation \u2013 Augmented Reality (AR) Technology, has the potential to restore the glory of physical retail shoppers.<\/span><\/p>\n

Some of The Pain Points Potentially Faced By Retail Businesses Today\u00a0<\/span><\/h2>\n

In comparison to e-commerce, traditional retail experiences often face these shortcomings:<\/span><\/p>\n

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  1. \n

    Consumers often lack understanding of the brand\u2019s background and product information<\/strong><\/span><\/h3>\n<\/li>\n<\/ol>\n

    Consumers can find a wealth of information online, from the brand\u2019s background to product information, complete manuals, pictures and sometimes video instructions. In contrast, consumers visiting physical stores may not be able to understand product uses due to lack of knowledge or misinterpretation on the salesperson\u2019s part, which affects impression of the product.<\/span><\/p>\n

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    1. \n

      Salesperson\u2019s Aptitude<\/strong><\/span><\/h3>\n<\/li>\n<\/ol>\n

      The ability of each salesperson can vary and be inconsistent. They may not have sufficient knowledge, patience or are too eager to close deals. Such behavior tends to turn-off customers and affect their shopping experience which in turn impact sales.<\/span><\/p>\n

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      1. \n

        Lack of Sales Information and Word of Mouth Information<\/strong><\/span><\/h3>\n<\/li>\n<\/ol>\n

        Consumers are unaware of the product\u2019s sales volume and reviews of consumers who had used the product(s). As such, they cannot obtain word-of-mouth information and accurately judge the quality of the product(s).<\/span><\/p>\n

        So How Can Augmented Reality (AR) Technology Help Traditional Offline Retailers?<\/strong><\/span><\/h2>\n

        Augmented Reality (AR) Technology can now be experienced across a wide range of devices including computers, TVs, handheld devices such as smartphones, tablets and wearable devices such as glasses, lenses and head-mounted displays.<\/span><\/p>\n

        It can help to improve the retail experiences of consumers in the following ways:<\/span><\/p>\n

        Entertaining Customers<\/strong><\/span><\/h3>\n

        Besides driving foot traffic to physical stores, Augmented Reality (AR) Technology also helps to deliver joy to customers, build brand interest and create novelty experiences for customers who crave for products that keep them interested but still prefer to shop physically. LEGO\u00ae whose brand values revolve around imagination, fun, creativity and learning is one great example that has made use of such technology. Customers can simply pick up a box of LEGO\u00ae and put it in front of a screen panel to view scenes of how they can play and enjoy the products! (Watch how LEGO\u00ae uses a screen panel in their store to bring a set of toys alive:\u00a0\u00a0<\/span><\/p>\n